Lead marketing strategy and execution for a diverse portfolio of flooring products, focusing on technical differentiation, sustainability messaging, and brand consistency. In this role, you'll manage cross-functional initiatives, develop high-impact campaigns, and ensure marketing deliverables meet compliance, performance, and business goals.
Key Responsibilities
- Direct the implementation of segment-specific marketing plans in collaboration with sales, product, and technical teams.
- Develop and manage technical marketing strategies, including product testing, performance demonstrations, and data-driven content that communicates product advantages clearly.
- Oversee the creation of sales tools, campaign assets, and digital content, ensuring alignment with brand standards and strategic objectives.
- Lead sustainability marketing efforts by promoting environmental initiatives, certifications, and responsible manufacturing practices to key audiences.
- Establish and maintain marketing compliance processes, working closely with legal to validate claims and ensure adherence to regulatory standards.
- Design systems for measuring marketing ROI, managing leads, and integrating marketing collateral into CRM and sales enablement platforms.
- Act as primary marketing contact for strategic partnerships, including engagement with design and architectural communities to increase product visibility.
- Collaborate with digital teams to ensure online content meets user needs and reflects current product and brand messaging.
- Guide a team of marketing professionals, delegating responsibilities, setting performance metrics, and fostering accountability and growth.
- Analyze market trends, competitive activity, and internal performance data to refine strategies and improve outcomes.
Qualifications
- Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
- 8–10 years of progressive marketing experience, with 3–5 years in a leadership or management role.
- Proven ability to manage teams, delegate effectively, and drive productivity without micromanagement.
- Strong organizational, communication, and problem-solving skills with attention to detail.
- Experience managing complex projects across multiple platforms and stakeholders.
- Proficiency with Microsoft Office Suite and familiarity with CRM and digital marketing tools.
- Demonstrated discretion in handling confidential information and navigating regulatory environments.
- Adaptability in fast-changing environments and a collaborative, solutions-oriented mindset.
Culture and Commitment
This organization emphasizes continuous improvement, innovation, and sustainability. Employees are encouraged to lead, learn, and create in an inclusive environment that values professional growth and meaningful contributions. The company is an Equal Opportunity Employer and supports workplace inclusion, including for individuals with disabilities and veterans. It is also a proud participant in the Drugs Don’t Work initiative, promoting a safe and responsible work culture.
