CYM Living is hiring a Senior Marketing Associate to lead our digital marketing efforts, focusing on website development, SEO strategy, and analytics. You will play a key role in enhancing our online presence and driving performance through technical and strategic initiatives.
What You'll Do
- Own day-to-day management of company-level websites and internal listing engines, ensuring accuracy, performance, and a seamless user experience.
- Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
- Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
- Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
- Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO, and link-building initiatives.
- Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
- Stay ahead of industry trends and algorithm updates to ensure strong search visibility.
- Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.
- Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
- Implement and manage tracking tools to measure campaign performance and lead conversions.
- Ensure reporting integrates with enterprise applications and aligns with IT data governance.
- Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
- Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.
- Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
- Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
- 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
- Proficiency in CMS platforms like WordPress, custom site management systems, or similar.
- Proficiency in HTML and CSS (basic understanding for troubleshooting).
- Proficiency in Google Analytics, Google Search Console, and Tag Manager.
- Proficiency in SEO tools such as Ahrefs, SEMrush, or Moz.
- Strong analytical mindset with experience translating data into insights and action plans.
- Excellent project management skills, able to manage multiple priorities in a fast-paced environment.
- Collaborative, resourceful, and solutions-oriented with strong communication skills.
- Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.
Technical Stack
- CMS: WordPress, custom site management systems
- Web: HTML, CSS
- Analytics/Tracking: Google Analytics, Google Search Console, Google Tag Manager
- SEO Tools: Ahrefs, SEMrush, Moz
Benefits & Compensation
- Competitive base salary plus per-lease bonus
- Medical, Dental, and Vision Coverage
- Flexible Spending and Health Savings Accounts
- Short-Term Disability and Supplemental Life Insurance
- Employee Assistance Program
- Fitness and Well-Being Program
- Company-Paid Life Insurance and Long-Term Disability
- 401(k) with Generous Company Match
- Paid Time Off (PTO), Paid Sick Time, and Paid Holiday
CYM Living is an equal opportunity employer.
