Experian is looking for a Senior Marketing Analyst to connect Marketing, Indirect Channels (Partners, Distributors), and the Sales team within the SME squad. In this role, you will be responsible for translating business needs into marketing strategies and plans, ensuring alignment between areas, initiative execution, and performance tracking.
What You'll Do
- Act as the link between Marketing, Sales, and Indirect Channels, ensuring alignment on goals, priorities, and metrics.
- Participate in meetings with sales and channel leaders, anticipating demands and proposing marketing solutions.
- Identify opportunities for demand generation, pipeline acceleration, and increased sales productivity.
- Develop and implement marketing plans with ABM, GTM, and Incentive Campaign strategies for SMEs.
- Work on lead generation and qualification projects for indirect channels.
- Co-create marketing initiatives with distributors and partners, supporting programs, incentives, and co-op campaigns.
- Coordinate the creation of communication packs and reusable assets for channel enablement.
- Ensure execution governance, material approvals, and brand standardization.
- Monitor marketing KPIs for sales and channels: demand generation, conversion, influenced pipeline, ROI, and performance per partner.
- Produce executive reports and results presentations for leadership.
- Track trends, competition, and market insights to support strategic decisions.
What We're Looking For
- Experience in B2B marketing supporting sales teams and/or indirect channels.
- Strong analytical skills for reading KPIs, campaign performance, and pipeline.
- Excellent communication, stakeholder management, and ability to influence multiple areas.
- High level of organization and management of multiple projects, applying agile practices to ensure pace, alignment, and efficiency in deliveries.
Nice to Have
- Knowledge and/or experience with ABM strategy.
Team & Environment
You will operate connecting Marketing, Indirect Channels, and the Sales team within the SME squad.
Experian is committed to creating a better future, expanding opportunities for people and businesses. We are dedicated to building an inclusive culture in an environment where people can balance their careers with personal commitments and interests, prioritizing well-being with a people-first approach.
