Responsibilities
- Develop, design, and execute on the Samsung Ads Product Marketing portfolio, including offerings related to new ad formats, new targeting types, new data partnerships, and more as it pertains to 360 degree, integrated campaign offerings.
- Work closely with Business Development, Product Managers, Sales, and GTM partners to translate Samsung Ads’ goals into actionable, sellable solutions for Samsung Ads Sellers and Agency teams.
- Produce unique, only-at-Samsung solutions that leverage and package the Samsung’s tools into cohesive, strategic, must-buy client offerings.
- Package incoming product ideas from Samsung to drive well-tested, well-monetized, and well-adapted success for Samsung’s B2B clients, agencies, and industry partners.
- Make Samsung Ads solutions a must-buy partner to top brands and agencies.
- Simplify, streamline, and better define Samsung’s go-to-market strategy in partnership while delivering industry-leading solutions.
Requirements
- 1+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
- At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts. Familiar with packaging, bundling, upfronts, and sponsorships.
- Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
- Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
- Outstanding cross-functional relationship: Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
- Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
- Bachelor’s degree in a related field (product, marketing, business, media, etc)
Nice to Have
- Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, TikTok, etc)
- Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
- Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
- Strong written and verbal communication, as well as persuasive presentation skills
- Exceptionally organized and operationally-focused
Benefits
- generous employee health, financial, and well being benefits
- daily free catered lunches
- top-tier devices
Work Arrangement
On-site
Additional Information
- This role may require occasional domestic or international travel (up to 15%) for internal and external meetings.
