Illumina, Inc. is looking for a Senior Manager/ Manager, Regional Segment Marketing to play a key role in expanding market opportunities. You will assess market dynamics, understand customer requirements, and establish stakeholder relationships to develop and implement the regional go-to-market strategy. You'll work cross-functionally to shape product positioning, generate demand, and empower the sales team.
What You'll Do
- Act as the primary regional point of contact for Illumina technologies in Multi-omics solutions, managing inbound and outbound communication and aligning internal stakeholders.
- Solicit and consolidate inputs from customers and field staff to provide in-depth market analysis and insights on customer and market issues.
- Provide information and guidance to revenue planning, marketing planning, and other functions.
- Lead the planning and execution of value propositions, solution combinations, segment campaigns, and product launches within the region.
- Lead the planning and execution of other marketing communications and promotional activities, including online/offline advertising, publications, webinars, collateral, product bundles, cross-promotions, and trade-ins.
- Execute or coordinate local events such as major conferences, tradeshows, seminars, user meetings, and product launch events.
- Work with the sales team to achieve sales targets.
- Assist field sales by providing guidance on positioning and identifying target customers.
- Deliver effective training and sales enablement tools to improve the efficiency and effectiveness of our TAMs/SCPs.
- Ensure the technical competence of segment managers and the quality of marketing deliverables is maintained at a high standard.
- Define and manage segment budgets and priorities for all the above activities.
What We're Looking For
- Experience and understanding of genetics technologies and their application in genetic disease or multiomics-related fields.
- 7+ years of experience in marketing, sales, and/or technology within the life sciences or related industries.
- The ability to evaluate new market opportunities.
- Excellent verbal and written communication skills.
- Strong presentation skills.
- Strong negotiation skills and the ability to persuade.
- Fluency in English and Chinese, both verbal and written.
Nice to Have
- A University/College Degree or equivalent in a scientific discipline.
- A Master's or PhD degree is an advantage.
Team & Environment
Our culture is built on belonging, inclusivity, and collaboration, empowering employees to contribute to our mission. Illumina fosters openness and seeks diverse perspectives to drive innovation in genomics. We are proud to have a zero-net pay gap and support several Employee Resource Groups (ERGs) focused on career development, cultural awareness, and social responsibility.
We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
