Blue Cross & Blue Shield of Rhode Island (BCBSRI) is hiring a Senior Manager, Growth Marketing

Cleveland Clinic Health System is hiring a Senior Manager, Growth Marketing to develop and execute integrated campaigns that drive measurable growth. You will be responsible for multi-channel digital strategies, account-based marketing, and audience acquisition for in-person events, aligning all efforts with the go-to-market strategy.

What You'll Do

• Build integrated campaign strategies across digital channels and in-person events, including paid search, paid social, programmatic display, retargeting, email, webinars, and content syndication.
• Manage full-funnel campaigns: define target segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief to post-mortem.
• Manage lead generation supporting Sales teams: leverage intent data platforms, partner with BDR and AE leadership to define lead taxonomy and SLAs, route and score leads, and improve conversion rates.
• Own campaign and funnel analytics: set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and pages to maximize ROI.
• Collaborate cross-functionally with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch go-to-market plays, and ensure consistent messaging.

What We're Looking For

• Proven experience developing and executing multi-channel digital marketing campaigns with accountability for pipeline and ROI.
• Strong expertise in full-funnel campaign management, including segmentation, messaging, offer development, and post-campaign analysis.
• Hands-on experience managing lead generation processes, including lead routing, scoring, SLA definition, and improving MQL to SQL conversion.
• Deep analytical skills with experience setting KPIs, instrumenting tracking, and running A/B and multivariate tests to optimize performance.
• Excellent cross-functional collaboration skills, with the ability to align priorities and messaging across Product Marketing, Content, Web, RevOps, and Sales teams.
• Experience with account-based marketing platforms and intent data tools like 6sense or equivalents.

Technical Stack

• Marketing Platforms: Paid search, paid social, programmatic/display, retargeting, email marketing
• Analytics & Testing: A/B and multivariate testing tools, web analytics
• ABM & Intent: 6sense or equivalent ABM/intent data platforms
• Web & Conversion: Website optimization, content syndication, landing page development

Company Culture

• Act with Integrity & Build Trust: Operate with the highest standards of integrity, transparency, honesty, and accountability.
• Deliver Excellence: Consistently exceed client expectations, anticipate needs, provide swift solutions, and communicate clearly to cultivate lasting relationships.
• Embrace Challenges: Embrace a growth mindset, viewing challenges as opportunities to learn, grow, and improve.
• Collaborate & Act as One Team: Value diverse skills, ideas, and perspectives; collaborate through open communication, shared goals, unity, and mutual respect.

Cleveland Clinic Health System is an equal opportunity employer.