SHISEIDO is hiring a Senior Manager, Global Marketing for the Drunk Elephant brand. You will lead long-term product strategy and oversee end-to-end global launch execution to drive category growth, brand equity, and commercial success.
What You'll Do
- Lead and manage the global 3-year innovation roadmap and long-term product marketing strategy.
- Translate consumer insights, market dynamics, whitespace analysis, and competitive intelligence into an innovation pipeline.
- Partner with Product Development to define the strategic vision for innovation, including unmet consumer needs, claims direction, and category expansion opportunities.
- Drive cross-functional and senior-leadership alignment on category priorities, investment needs, launch decisions, and strategic planning to support sustainable global growth.
- Oversee end-to-end global launch development, from NPD brief creation through full campaign execution, ensuring alignment across cross-functional teams.
- Prepare and submit NPD product briefs with senior-leadership alignment, defining key messaging, claims, consumer targets, product differentiation, and strategic objectives.
- Lead 360° campaign briefings and global GTM kickoffs, ensuring all cross-functional partners understand the strategy, insights, creative direction, and execution requirements.
- Create and manage launch and product dossiers to ensure consistent, accurate, and compelling global messaging.
- Partner with Creative on asset menus, shot lists, casting direction, and visual identity; attend photo/video shoots as needed.
- Ensure on-time, in-full delivery of all products, packaging, global toolkits, and launch assets to align with the global marketing calendar.
- Monitor launch KPIs and campaign performance; analyze insights to inform future innovation, messaging, and GTM strategies.
- Lead strategy, performance management, and long-range planning for key categories.
- Guide global assortments, line edits, SKU productivity, and portfolio architecture.
- Identify whitespace opportunities, category expansion pathways, and innovation priorities.
- Collaborate with regional teams to understand local category dynamics and ensure global strategies flex appropriately.
- Drive strategic support for core and hero products, including annual/seasonal campaign development, storytelling updates, and claim enhancements.
- Partner with cross-functional teams to build 360° campaigns and refreshes that amplify brand equity and strengthen hero positioning.
- Analyze core SKU performance, consumer trends, and competitive activity to identify opportunities for re-support.
- Collaborate with Product Development on formula, packaging, or claims enhancement opportunities to maintain category leadership for hero products.
- Present strategic pricing recommendations informed by competitive benchmarking, financial targets, and global positioning strategy.
- Partner with Operations on launch sizing, demand forecasting, and long-range planning.
Company Culture
We focus on our people and foster a collaborative workplace culture where creative thinking, inclusivity, and unique diverse perspectives are celebrated.
