EvenUp is seeking a Senior Manager, Digital & Performance Marketing to manage our paid media strategy and outbound demand generation channels. You will be responsible for generating qualified pipeline by creating compelling campaigns, collaborating cross-functionally, and scaling programs to deliver measurable business outcomes for a mission-driven company dedicated to closing the justice gap with technology and AI.

What You'll Do

Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.
Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.
Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).
Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit), ensuring campaigns are well-targeted, paced to budget, and performance-driven.
Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.
Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow.
Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.
Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.
Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

What We're Looking For

8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels.
Expertise in leveraging analytics to drive campaign performance and optimization.
Project management experience ensuring campaigns are flawlessly delivered on time and on budget.
Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales.

Nice to Have

5+ years in managing Paid Advertising/Digital Marketing programs.
Experience in marketing B2B SaaS products.
Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability.

Team & Environment

You will collaborate cross-functionally with teams across marketing, sales, product, and operations.

Benefits & Compensation

Choice of medical, dental, and vision insurance plans for you and your family.
Additional insurance coverage options for life, accident, or critical illness.
Flexible paid time off, sick leave, short-term and long-term disability.
10 US observed holidays, and Canadian statutory holidays by province.
A home office stipend.
401(k) for US-based employees and RRSP for Canada-based employees.
Paid parental leave.
A local in-person meet-up program.

Work Mode

This is a hybrid role open to candidates in San Francisco and Toronto.

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.