Samsung Electronics Canada is hiring a Senior Manager, Corporate Brand & Paid Media to lead the development and execution of corporate brand campaigns and set the strategic framework for paid media planning. You will manage marketing programs that affect Samsung's corporate reputation and brand imagery, championing cross-divisional initiatives and ensuring alignment with strategic marketing messaging.
What You'll Do
- Develop and execute Consumer Marketing Strategies aligned to corporate brand objectives.
- Collaborate with multiple cross-functional departments to plan, develop, and execute fully integrated strategic marketing campaigns.
- Lead IMC strategy, creative development, and execution for the Samsung corporate brand across all touch-points including traditional and non-traditional mediums.
- Leverage Marketing Intelligence insights to optimize strategy and executional elements.
- Project manage executional details including budget management and IMC timelines.
- Champion and lead all corporate masterbrand integrated marketing campaigns (e.g., Live Commerce, UGC, SmartThings, Loyalty).
- Lead IMC planning process by building campaign briefs, reviewing agency plans, and approving all tactical elements.
- Manage holistic planning and execution with relevant marketing agency partners (Paid Media, CRM, PR, etc.).
- Act as the champion for brand integrity and compliance in all materials.
- Collaborate with agency partners to create insightful quarterly reviews, monthly scorecards, and performance reports.
- Serve as the internal subject matter expert (SME) on all things Samsung corporate brand.
- Provide liaison with HQ, NAHQ, or third parties to source marketing assets and best practices.
- Estimate scope of work, prepare budgets, and create plan proposals and execution orders.
- Continuously look for new and innovative opportunities to grow Samsung corporate reputation.
- Review key programs to ensure ROI targets are achieved.
- Lead division-wide key marketing initiatives with on-time and in-scope project management.
- Collaborate on the development of strategic initiatives aligned to market needs and Corporate Marketing priorities.
- Support the development of corporate marketing presentations for leadership reviews.
- Oversee the execution of paid digital and social media activities within all Integrated Marketing Campaigns across all Lines of Business.
- Act as a key point of contact and work directly with platform partners and agencies to form critical digital media strategies.
- Continuously build, lead, and ensure high-impact response to a test & learn approach for new activities and platforms.
- Drive incremental value for the brand team’s strategy displaying a solid understanding of the platforms used.
- Recommend paid media optimizations and synthesize media data into actionable insights for future briefings.
- Serve as the internal SME on all things digital and social media across all divisional and corporate marketing programs.
- Work closely with other SMEs within Corporate Marketing to build strategies and tactics that ladder up to campaign briefs.
- Continuously look for new and innovative opportunities in digital and social media marketing.
- Hold agencies and vendors accountable to monitor and remain within budget for each campaign.
What We're Looking For
- 10+ years experience in consumer brand marketing role(s), masterbrand preferred.
- 5+ years project management experience leading strategic corporate initiatives involving multiple internal stakeholders and external partners.
- Proven performance in creative brief writing; original & adapted advertising creative & media plan development.
- Digital/social marketing savvy.
- Ability to present campaign briefs setting clear direction, KPIs, and targets.
- Proficient in brand marketing fundamentals, with the ability to translate consumer and industry insights into a strategy and action plan.
- Experience in adapting global and developing local creative assets with creative agency.
- Experience managing and reviewing various channels such as Paid Media (TVC, OOH), Digital Media (Display, OLV, Programmatic), CRM (Email, SMS), Social Media (Google, Meta, TikTok, etc.), PR, Influencer, and other relevant ATL and BTL tactics.
- Strong understanding of digital channels best practices to maximize performance & efficiency.
- Analytical, detail-oriented nature with experience reporting on insights and campaign results.
- Ability to manage complex and fast-moving issues while working with limited supervision.
- Ability to evaluate creative concepts and executions based on creative, strategic alignment, and shopper impact.
- Knowledge of methods used and ability to inspire agency performance.
- Knowledge of the creative brief development process.
- Ability to listen to various points of input and sell a vision of the work through knowledge of brand and creative strategy.
- Up to date with the latest trends and best practices in marketing and measurement.
- Strong analytical skills and data-driven thinking to connect digital and in-person tactics using data.
- Self-motivated & resilient to work with limited supervision.
- Strong analytical, organizational, and planning skills.
- Proven ability to function effectively in a team environment.
Nice to Have
- Bachelor’s Degree in Marketing, Communications, or related field.
- Demonstrated career progression within past 12-18 months.
Team & Environment
Works alongside other internal brand & marketing teams.
Benefits & Compensation
- Fantastic employee discount on all Samsung products.
- Competitive Salary and Performance based incentive plan.
- Employer paid Medical and Dental coverage from day one.
- Group RRSP plan.
- Free on-site gym.
- Subsidized Cafeteria; including free Starbucks coffee/latte machine.
- 4-day in-office work schedule Monday through Thursday – with Friday as a flex day to work remotely.
- Tuition Reimbursement and access to Samsung U for 24/7 online learning.
- Employee Referral program.
- Virtual Pet Care.
- Additional Well Being Days for better work life-balance.
Work Mode
This is a hybrid role based in Canada.
Samsung is an equal employment opportunity employer. Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate.
