Responsibilities
- Manage a team of enterprise account-based marketers
- Coach and maintain the activities of account-based marketing team, including hiring, developing talent, team culture and performance management
- Ensure that the team's marketing programs are aligned with the corporate vision, themes, and brand guidelines
- Ensure that the team has focus on the buyer's journey and deploying the right account-specific tactical mix to deliver the right engagement at the right time
- Help to guide the strategy for Named Accounts ABM
- Ensure that the team is supported as they develop and deliver annual and quarterly marketing plans for accounts focused on expanding business and ensuring customer use and adoption
- Primary liaison with the Enterprise Accounts sales leaders
- Engage with the sales leads to coordinate, communicate, and improve the impact of marketing activities
- Partner with Industry Marketing and Marketing Systems & Services to set the strategy for account-based campaigns, ensuring the team is enabled to effectively deliver1:1 and 1: few ABM programs for priority accounts
- Maintain an accurate and actionable understanding of team results
- Review and provide overall analysis of account-based programs
- Ensure that each marketer is tracking and measuring individual campaign results
- Work with internal marketing, sales, and customer success partners to ensure requirements for development deployment of campaigns are secured
- Manage team budget allocation, tracking of actuals, and reporting
- Oversee plan delivery and execution, evaluating resource efficiency and ROI to guide optimization
Requirements
- 2+ years' experience managing and leading a team
- 8+ years B2B account-based marketing, customer life cycle, or customer success marketing experience with proven account-based marketing specific skills
- BA/BS or equivalent work experience
- Familiarity with sales and marketing automation tools such as Salesforce.com, Marketo, 6Sense, Folloze, etc
- Experience in the design, manufacturing, media and entertainment production design, architecture, engineering, and construction industries
Nice to Have
- Passionate about customer and business outcomes
- Excel at people management, individual development, coaching and mentoring
- Well-versed in navigating collaboration with internal partners in highly matrixed global organizations
- Experience with successful results and contribution of the team
- Modern marketer; knowledgeable and experienced at using a mix of tactics, tools, and methodologies to deliver the right message
Additional Information
- Estimated 20% travel required
