Responsibilities
- Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts.
- Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks.
- Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.
- Develop account intelligence and insights to inform personalization, messaging, and sales motions.
- Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams.
- Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities.
- Orchestrate coordinated account engagement across Marketing, SDR, and Sales.
- Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs.
- Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals.
- Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards.
- Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels.
- Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence.
- Ensure integrated campaigns seamlessly connect with ABM programs and sales plays for a cohesive buyer experience.
- Own full-funnel ABM & digital campaign execution across email, paid media, retargeting, social, third-party programs, webinars, events, and landing pages.
- Personally build and launch campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools.
- Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights.
- Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools.
- Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences.
- Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives.
- Define and track KPIs tied to pipeline influence, account engagement, deal acceleration, conversion, and ROI.
- Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations.
- Operate with a test-and-learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data.
- Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization.
- Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively.
- Perform other duties as assigned to support departmental and company objectives.
Requirements
- Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
- 6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership.
- Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.
- Deep understanding of enterprise buying groups, complex sales cycles, and multi-stakeholder decision processes.
- Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.
- Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization.
- Strong analytical, communication, and stakeholder management skills, with executive-ready presentation capabilities.
- Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards.
- Ability to travel up <10% as business needs require
- Must be legally authorized to work in United States; Elite does not provide employment sponsorship for this position
Benefits
- Competitive Compensation Package
- Comprehensive Healthcare Coverage (Health, Dental, Vision)
- Retirement Savings Plan with an Employer Contribution
- Professional Development Opportunities
- Time Off
- Wellness Initiatives
- Employee Assistance Program
- Generous Global Parental Leave
- Calm, free premium subscription
- Employee Discount Program
Additional Information
- Role requires the following physical capacity: Sedentary: primarily desk/computer work
