Responsibilities
- Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
- Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
- Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
- Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.
Requirements
- 4-8 years of experience in lifecycle marketing
- Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
- Excellent project management skills to manage multiple experiments at different points in their development
- Practical experience executing in CEP systems such as Braze
- Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
- Self starter who is data-driven, results-oriented and customer-obsessed
- Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
- You thrive in a fast paced environment
Nice to Have
- Web3 experience will be a bonus
Work Arrangement
Remote (Worldwide)
Additional Information
- It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks.
- The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.
