Responsibilities
- Lead the full lifecycle marketing strategy, covering all customer interactions from initial onboarding through churn prevention and re-engagement.
- Develop and refine multi-channel campaigns via email, SMS, and push notifications to boost customer retention, lifetime value, and engagement.
- Use behavioral, demographic, and transactional data to segment customers and deliver tailored messaging at each stage of their journey.
- Build, manage, and expand automated workflows and AI-enhanced campaigns in Braze to move customers through the funnel effectively.
- Design and deploy scalable, personalized marketing campaigns using Braze, segmentation, behavioral triggers, and analytics to ensure a smooth, converting customer experience.
- Create dashboards to monitor key performance indicators like retention, churn, and customer lifetime value, and provide insights to improve results.
- Pinpoint and eliminate obstacles in the customer journey, especially during onboarding, reactivation, and conversion-driven initiatives.
- Work closely with Product, Data Analytics, Customer Success, and Marketing teams to launch high-impact campaigns that strengthen customer connections.
- Supervise email, push, and SMS marketing efforts, along with automation, segmentation, and retention tactics, to enhance customer experience across touchpoints.
Compensation
Competitive Pay
Work Arrangement
On-site — downtown Toronto HQ, Richmond pharmacy
Other
- The company is an Equal Opportunity Employer.
- Applicants with disabilities receive accommodations throughout the hiring and assessment process.
- Artificial intelligence supports resume screening in early hiring stages, though final decisions are made by human recruiters.
- Only communications from a @phoenix.ca email or verified LinkedIn account are official; applicants should stay alert to unverified contacts.
