Europe Remote (Global) Full-time

Formula is hiring a Senior Lifecycle & CRM Manager (Email Marketing)

Responsibilities

  • Lead the full lifecycle of the email marketing channel, including evaluating, selecting, and deploying the CRM/ESP platform, managing vendor negotiations, and overseeing end-to-end implementation.
  • Establish and maintain email delivery infrastructure, including domain setup, authentication protocols, sender warm-up, reputation management, and ongoing monitoring to ensure inbox delivery.
  • Develop and manage automated lifecycle email sequences targeting key customer journey stages such as onboarding, trial conversion, cart recovery, failed payments, win-back, and reactivation.
  • Collaborate with BI teams to create data-driven audience segments and define trigger logic based on product usage and billing behavior.
  • Manage the financial performance of the email channel, tracking metrics like incremental revenue, cohort lifetime value, and retention impact, with clear reporting on results.

Benefits

  • Contribute to a meaningful mission focused on improving health and extending lives through cutting-edge products.
  • Drive measurable growth with direct influence on business outcomes and minimal organizational overhead.
  • Receive a competitive salary and a full suite of benefits tailored to employee well-being.
  • Enjoy flexible scheduling to support a sustainable work-life rhythm.
  • Access funding for continued learning and skill development.
  • Work remotely from any location, with a preference for time zones within two hours of Central European Time.
  • Receive health insurance, gym cost support, and resources to set up a productive home workspace.

Compensation

Competitive salary and comprehensive benefits package

Work Arrangement

Fully remote

Team

Minimal bureaucracy, high-impact role

Other

  • Fluency in Russian and professional proficiency in English (B2 level required).
  • Fully remote position, with a preference for candidates located within ±2 hours of CET.

Not mentioned

About company
Formula
Formula is the AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team.
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Job Details
Department Marketing
Category other
Posted 3 days ago