Rockefeller Philanthropy Advisors is hiring a Senior Growth Marketing Manager to shape and scale the customer journey in our high-growth cybersecurity environment. This fully remote, data-driven role requires a customer-obsessed leader to own lifecycle marketing strategies, influence feature adoption, and optimize conversion funnels.
What You'll Do
- Lead the design, execution, and optimization of lifecycle marketing strategies that guide users from acquisition through retention.
- Drive feature engagement and product adoption through targeted educational initiatives like webinars, email campaigns, and customer hub content.
- Own outbound campaign operations including A/B testing, performance tracking, and channel optimization.
- Collaborate with content and brand teams to create high-conversion messaging and creative assets.
- Partner with Sales and Revenue Operations to define qualification criteria and improve sales handoff effectiveness.
- Enhance visibility into key funnel metrics such as lead quality and trial-to-opportunity conversion by acquisition channel.
- Work closely with the Web team to ensure marketing needs are aligned with website updates and user experience improvements.
What We're Looking For
- 5+ years in growth marketing or product marketing, with a strong focus on Product-Led Growth in SaaS or B2B tech.
- Proven success in improving user activation and engagement in collaboration with product teams.
- Expertise in customer journey mapping and funnel conversion optimization using behavior-based triggers.
- Proficient with marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud) and CRM platforms (e.g., Salesforce).
- Experience designing and analyzing A/B tests across multiple marketing touchpoints.
- Strong analytical skills and ability to draw actionable insights from complex datasets.
- Excellent communication and collaboration skills; ability to align stakeholders across marketing, product, and sales.
- Action-oriented mindset with a focus on measurable impact.
Nice to Have
- Familiarity with SQL, advanced data analytics, or Product-Led Growth strategies.
Technical Stack
- Marketo
- Salesforce Marketing Cloud
- Salesforce
Benefits & Compensation
- 100% remote work environment since 2015.
- Generous PTO policy including vacation, sick days, and paid holidays.
- 12 weeks of paid parental leave.
- Comprehensive medical, dental, and vision insurance.
- 401(k) with 5% company contribution regardless of employee input.
- Stock options for full-time employees.
- $500 one-time reimbursement for home office setup.
- Annual professional development and education assistance.
- $75/month digital reimbursement.
- Access to BetterUp coaching and personal growth resources.
Work Mode
This role is fully remote and open to candidates based in the United States.
Rockefeller Philanthropy Advisors is an equal opportunity employer.
