Pflegia is hiring a Senior Growth Marketing Manager at Werkia (Performance & Analytics) - hybrid (m/f/d)

Pflegia is hiring a Senior Growth Marketing Manager to drive multichannel performance marketing and analytics for our healthcare staffing platform. You will own the strategy, execution, and optimization of lead generation campaigns, managing a significant budget to fuel our growth.

What You'll Do

• Plan, launch, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and TikTok Ads.
• Define and track platform-specific KPIs like CPL, ROAS, and conversion rates to ensure maximum efficiency.
• Build and maintain dashboards in Looker Studio or Power BI to visualize campaign and funnel performance.
• Use SQL for deep-dive analysis to extract, segment, and evaluate campaign and user journey data.
• Work with BI and data teams to improve tracking logic and refine attribution models.
• Manage a performance marketing budget of up to €300K/month with full responsibility for allocation and ROI.
• Propose shifts in channel mix and test new acquisition strategies based on performance data and business needs.
• Ensure alignment with company goals across both B2B and B2C initiatives.
• Run A/B and multivariate tests on landing pages, creatives, messaging, and audience targeting.
• Identify and test new channels for growth including programmatic and native advertising.
• Coordinate with design, development, and copy teams to ensure aligned messaging and conversion-focused creatives.
• Work closely with sales and recruiting teams to optimize lead quality and downstream conversion.
• Manage external agencies and hold partners accountable for delivery and performance.

What We're Looking For

• 3+ years of experience in performance marketing across platforms like Google Ads, Meta, TikTok, and ideally LinkedIn.
• Strong command of analytics tools and SQL (Mandatory).
• Experience in building BI dashboards (Looker Studio or Power BI).
• Proven experience managing large-scale budgets and high-volume funnels.
• Deep understanding of attribution, tracking flows, and conversion optimization.
• Excellent communication in English.
• German language proficiency at B1 level mandatory.
• Structured, analytical, and proactive with a strong sense of ownership and drive to improve.

Technical Stack

• Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
• Looker Studio, Power BI
• SQL

Team & Environment

You'll join a fast-growing team with flat hierarchies and full transparency.

Benefits & Compensation

• High-impact work with purpose shaping how healthcare professionals and employers connect.
• Performance ownership at scale with modern tools, full budget control, and decision-making power.
• Hybrid flexibility with remote-friendly setup and access to a central Berlin office.
• Learning budget.
• 27 vacation days.
• Snacks, drinks, and a pet-friendly workspace.

Work Mode

This is a hybrid position based in Berlin, Germany.

Pflegia is an equal opportunity employer.