HireHawk is hiring a Senior Email Marketing Manager to lead and optimize the entire retention marketing ecosystem for a fast-growing beauty and cosmetics brand. In this strategic, hands-on role, you will architect sophisticated automation flows, segmentation strategies, and personalized content systems using Klaviyo to drive significant revenue growth.
What You'll Do
- Architect and execute complex automation flows that increase customer lifetime value across multiple touchpoints.
- Build advanced segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics.
- Create dynamic content systems to deliver personalized experiences at scale.
- Develop and execute win-back campaigns, VIP programs, and loyalty-driven sequences.
- Implement cross-sell and up-sell strategies using intelligent product recommendations.
- Optimize deliverability, sender reputation, and inbox placement through best practices.
- Manage integrations between Klaviyo and other marketing tools/platforms.
- Conduct deep analytics, including cohort analysis, revenue attribution, and incrementality measurement.
- Create custom dashboards and KPI tracking systems for retention metrics.
- Continuously A/B test campaigns to improve open rates, click rates, and revenue impact.
What We're Looking For
- 5+ years of email marketing experience, with 3+ years as a Klaviyo power user.
- Proven expert-level Klaviyo knowledge, including predictive analytics, dynamic content, and API integrations.
- Track record of $500K+ email-attributed revenue growth through retention marketing.
- Strong analytical skills, with the ability to derive actionable insights from complex datasets.
- Deep understanding of customer lifecycle marketing and retention psychology.
- Experience managing 6-figure+ email marketing budgets and high-volume sending.
- Strategic thinking and ability to develop comprehensive retention roadmaps.
- Technical proficiency with integrations, APIs, and advanced platform features.
- Expert-level segmentation skills using behavioral data and predictive modeling.
- Ability to work 8 AM – 5 PM PST, Monday–Friday.
Nice to Have
- Experience in beauty/cosmetics email marketing.
- Familiarity with multi-channel retention campaigns.
- Knowledge of email deliverability optimization and sender reputation management.
- Ability to mentor and train team members on Klaviyo best practices.
- Interest in mentoring and leading marketing team members as the company grows.
Technical Stack
- Klaviyo
Team & Environment
Opportunities to mentor junior marketers and grow into a leadership position overseeing retention strategy.
Benefits & Compensation
- Access to a $200k+ perk marketplace with instant discounts on 150+ services.
- Access up to 50% of approved earnings before payday (no credit checks or fees).
- On-time, in-currency pay.
- Opportunities for career growth and professional development.
- Compensation: USD $1,700 – $2,300 per month (DOE)
Work Mode
This is a fully remote position for candidates based in Saudi Arabia.
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