Cox Automotive is hiring a Senior Editorial Strategist, Brand to lead automotive storytelling and multimedia content creation. You will architect vibrant, multimedia experiences that resonate across platforms, transforming data into captivating content. This role champions creative collaboration and shapes narratives that inform and inspire.
What You'll Do
- Build and execute bold, data-informed audience strategies.
- Develop and scale AI-powered content workflows.
- Launch new multimedia content types tailored to your brand.
- Develop and execute strategies to grow monthly unique visitors and increase engagement with multimedia content.
- Cultivate internal and external partnerships that expand reach.
- Align content with business goals and brand voice.
- Identify and act on earned media opportunities.
- Grow content distribution through earned media, syndication, and strategic partnerships.
- Build a social media presence that reflects your work.
- Build community through social media and audience engagement.
- Own traffic performance for your assigned brand (Autotrader or Kelley Blue Book).
- Optimize content for AI-powered search engines and digital agents.
- Ensure stories are structured for inclusion in AI summaries, voice assistants, and generative search results.
- Track and improve performance across social platforms, aggregators, and third-party channels.
- Track KPIs: audience growth, engagement, content velocity.
- Foster a culture of curiosity, clarity, and continuous learning.
- Collaborate across editorial, product, and marketing teams.
- Model emotionally intelligent leadership.
- Collaborate with SEO, product, and marketing teams.
What We're Looking For
- Bachelor’s degree in related discipline and 4 years’ experience in a related field.
- Strong proficiency with AI, analytics, and multimedia tools.
- Proven success in audience development and content innovation.
- Passion for journalism, storytelling, and the automotive space.
- Clear communicator with a bias for action.
- Curiosity, adaptability, and a growth mindset.
- Skilled in analytical thinking, consulting, data gathering and reporting, effective presentations and managing multiple priorities.
- Skilled in collaborating with intent, driving innovation, engaging others, focusing on execution and striving for excellence.
- Requires up to 50% travel, which may include international destinations.
- Must clear a pre-employment drug test (excluding marijuana).
Nice to Have
- Different combination of education/experience acceptable: master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field.
Technical Stack
- AI tools
- Analytics tools
- Multimedia tools
Team & Environment
This is an Individual Contributor role within the Marketing Job Family Group.
Benefits & Compensation
- Base Salary: $87,200.00 - $130,800.00
- Flexible vacation policy (take as much as deemed consistent with duties).
- Seven paid holidays throughout the calendar year.
- Up to 160 hours of paid wellness annually for own or family wellness.
- Additional paid time off: bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
- Health care insurance (medical, dental, vision).
- Retirement planning (401(k)).
- Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).
Work Mode
This is a local-country role with locations in the USA.
Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
