The Senior Director, Social Media will lead day-to-day operations, strategic planning, and client relationships for a portfolio of lifestyle and travel brands at TURNER, a national PR and social media agency. This role is central to driving integrated digital strategies across social, paid, and earned media while contributing to team development, new business growth, and future-facing capabilities.
What You'll Do
- Manages portfolio of lifestyle and travel brands, serving as the lead client contact on contracts, scope and strategy
- Engages in and ensures a strategic relationship with clients, providing insight and partnership across all aspects of the communications spectrum
- Builds division by bringing in new clients that fit within the portfolio
- Manages team to ensure strategy and execution leads to optimal results and client satisfaction including setting clear performance standards, reviewing work quality, and developing talent across paid, social, and creator disciplines
- Communicates account performance internally and provides strategic advice to the client based on measurable analysis
- Identifies key trends and bringing big, integrated campaign thinking to clients
- Directs social media and influencer strategy and identifies ways to integrate digital tactics into earned communications strategies, ensuring cohesion across paid, owned, and earned channels
- Works collaboratively with all divisions to increase the utilization and selling of integrated services
- Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business
- Works with agency leadership team to drive development and growth for capabilities with an eye on future of industry such as creator monetization models, platform-native commerce, and AI-enabled workflows
- Prepares proposed scopes of work and pricing for new and ongoing business
- Manages budgets and partner relationships with discipline and transparency, negotiating scopes, fees, and resources to maximize impact while protecting margins
- Oversees client UGC programs from budgeting to execution alongside team ensuring content is on brand, on time and in budget
What We're Looking For
- A bachelor’s degree
- Minimum of 8 years of experience working on social strategies + digitally led campaigns
- Proven knowledge of social platforms and how unique communities, influencers, and audiences are using them
- Demonstrated collaboration skills
- Works effectively in a team environment; can be flexible and willing to jump in to help in various roles within the social media team
- Excels at managing relationships, both internally and externally
- Is comfortable presenting internally and externally, whether an idea for a campaign or result from a report
- Possesses excellent writing skills, with a strong attention to detail
- Highly organized and able to juggle multiple accounts in a fast-paced environment
- Experience working in a creative team and can think big
- Consistently brings new ideas to the table
- Proven ability managing paid social and paid creator amplification in partnership with paid media teams
- Proactive problem solver who knows when to ask the right questions
- Experience with social commerce, affiliate, or creator-led performance programs
- Familiarity with content distribution, platform partnerships, or creator whitelisting programs
- Passion for lifestyle, travel, hospitality, wellness, spirits, or outdoor brands — tell us what excites you and why
Nice to Have
- 8 - 10 years’ experience (agency preferred)
Technical Stack
- social platforms
- paid media tools
- influencer platforms
- UGC program tools
- analytics tools
- emerging AI-driven tools
- SEO
- photography
- videography
Team & Environment
- Multilingual, culturally fluent team with specialists in paid, social, and creator disciplines; part of a senior management team
- Reports to Agency leadership team
Benefits & Compensation
- Consistently ranked as a “best place to work”
- Champion diversity and inclusivity
- Embrace giving back as part of our culture
- Personalized service within specialty industries
- Access to broader agency's creative, paid media, and digital capabilities
- Opportunity to work in a hybrid environment with office locations in NYC, Denver, Chicago, and Columbus
- Two days per week in office working alongside team
- Flexibility to travel up to 20%, as needed
Compensation: $110,000 - $135,000
Work Mode
- Hybrid work model
- Office locations: New York City, NY; Denver, CO; Chicago, IL; Columbus, OH
- Two days per week in office, flexibility to travel up to 20% as needed
TURNER is an equal opportunity employer.
