Responsibilities
- Full-Funnel B2B Strategy: Define and execute a comprehensive marketing strategy that drives awareness, pipeline growth, conversion, customer engagement, and retention.
- Brand Leadership: Elevate OpenTable’s B2B brand—sharpening positioning, narrative, and differentiation across all channels and audiences.
- Demand Generation: Build and scale integrated demand programs that create predictable pipeline and accelerate revenue growth.
- Creative Direction: Translate strategy into clear, inspiring creative briefs that fuel breakthrough campaigns and consistent storytelling.
- Team Leadership & Scale: Lead, mentor, and grow a large B2B marketing organization across brand and demand functions, establishing high standards for performance and accountability.
- Cross-Functional Influence: Partner closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business goals and revenue outcomes.
- Performance & Measurement: Establish rigorous measurement frameworks to optimize performance across the funnel and clearly tie marketing impact to revenue.
Requirements
- 15+ years of B2B marketing experience with significant leadership scope.
- Deep expertise across brand marketing and demand generation in a SaaS, marketplace, or platform business.
- Proven success owning and scaling full-funnel marketing strategies tied to revenue outcomes.
- Experience leading and developing high-performing teams.
- Strong strategic instincts paired with operational rigor and execution excellence.
- Exceptional storytelling, creative judgment, and executive presence.
- Highly data-driven with a track record of measurable growth impact.
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
Work Arrangement
Hybrid
Team
Structure: large, multidisciplinary team
Additional Information
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
- There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
- This role is eligible to be considered for an annual bonus and equity grant.
- While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters.
