The Taproot Foundation is hiring a Senior Director, Marketing & Communications to shape and execute our comprehensive marketing, communications, and brand strategy. You'll elevate our presence, inspire action, and drive influence as both a big-picture strategist and a hands-on executor.
What You'll Do
- Define and implement a bold, future-focused brand strategy, leading a comprehensive brand refresh including messaging, visual identity, and voice.
- Develop and execute a thought leadership strategy positioning Taproot's CEO, programs, and insights as must-follow voices.
- Design and lead multi-channel marketing campaigns to engage key audiences and drive growth in Taproot's marketplace.
- Oversee all communications and content production—web, social, email, events, publications—for cohesive storytelling and brand consistency.
- Develop and manage Taproot's PR strategy, cultivating relationships with media, influencers, and sector leaders.
- Ensure a strong, engaging digital presence, optimizing website, social channels, and SEO/SEM strategies.
- Champion innovation within marketing and communications, leveraging emerging technologies including AI tools.
- Test and scale new engagement strategies that build community and drive participation.
- Collaborate cross-functionally with Programs, Strategic Partnerships & Advancement, and Product teams to align initiatives.
- Build, lead, and mentor a high-performing marketing and communications team, establishing processes and systems.
- Develop and monitor KPIs and analytics dashboards to track effectiveness and report progress to leadership.
What We're Looking For
- 10+ years of progressive marketing and communications leadership experience.
- Strong emphasis on brand development, strategy, and execution.
- Proven ability to translate bold brand strategies into tangible, impactful campaigns.
- Expertise in digital marketing, content strategy, and PR.
- Exceptional brand storytelling skills.
- Data-informed mindset, leveraging analytics to optimize campaigns.
- Demonstrated success building and leading high-performing, creative teams.
- Strong collaboration and cross-functional leadership skills.
- Entrepreneurial and innovation-forward approach.
- Deep understanding of brand architecture, positioning, and messaging.
- Passion for Taproot’s mission and a commitment to amplifying its impact.
Team & Environment
You will lead and mentor a small but mighty high-performing marketing and communications team, reporting directly to the CEO.
Benefits & Compensation
- Salary: $120,000 - $130,000 per year
Work Mode
This is a remote position open to candidates based in the United States.
Taproot is deeply committed to advancing diversity, equity, and inclusion in everything we do—from the work we lead to the culture we’re building.
