Irvine, United States of America Remote (Country)

Directive is hiring a Senior Digital Marketing Strategist -Startups/SMB (Remote US) - Future Opening

Join a forward-thinking, remote-first team as a Senior Digital Marketing Strategist focused on empowering SMBs and startups through performance-driven marketing. In this role, you’ll take full ownership of client success, designing and executing strategies across Paid Media, SEO, and Conversion Rate Optimization (CRO) to generate qualified sales leads and exceed performance goals.

What You’ll Do

  • Lead end-to-end marketing performance for a select portfolio of clients, managing no more than seven accounts to ensure deep engagement and impact
  • Develop and present strategic plans that align with client objectives, using data to guide decisions and demonstrate results
  • Build strong, trust-based relationships with client stakeholders through clear communication and consistent delivery
  • Oversee project timelines and execution, ensuring campaigns are delivered on schedule and within budget
  • Apply advanced technical knowledge of digital marketing frameworks, particularly in tech and SaaS environments
  • Stay ahead of industry shifts, integrating emerging tools in AI and automation to improve marketing efficiency and outcomes

What We’re Looking For

  • Minimum of two years’ experience in a marketing agency setting
  • Proven track record in performance marketing with measurable results
  • Strong strategic thinking and the ability to operate as a T-shaped marketer—deep in expertise, broad in application
  • Exceptional project management skills with a focus on accountability and efficiency
  • Willingness to travel as needed
  • Curiosity and initiative in learning new technologies and methodologies

Preferred Background

Experience in SaaS or technology-driven startups is a strong advantage.

Tools & Technology

You’ll work with a modern stack including Paid Media platforms, SEO tools, CRO frameworks, Zoom, Slack, and AI-powered automation solutions.

Benefits & Culture

We prioritize well-being and long-term growth. Benefits include unlimited PTO (with a 2-week minimum), paid holidays, your birthday off, and a company-wide recharge period from December 24 to January 1. Comprehensive medical, dental, vision, disability, and life insurance are fully covered for employees, with 50% employer contribution for dependents. Additional offerings include access to mental health support via Spring Health, Headspace membership, Gympass, and a 3% 401(k) company match. An annual bonus program and a trip to Newport Beach to celebrate your work anniversary provide further recognition.

Our culture is rooted in performance, inclusivity, and innovation. We value individual contributors, measure success by outcomes, and encourage continuous learning—especially in how AI and automation can transform marketing and operations. We are committed to diversity and inclusion, ensuring all voices are heard and respected.

All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Required Skills
Paid MediaSEOCROVideoZoomSlackPerformance MarketingAgency-side MarketingProject ManagementStrategic PlanningTravel Availability Paid MediaSEOCROCustomer GenerationPerformance MarketingProject ManagementStrategic PlanningDigital MarketingAnalyticsAI and Automation ToolsZoomSlackAgency Experience
About company
Directive
Directive Consulting is the performance marketing agency for SaaS and Tech companies. They use Customer Generation, a marketing methodology focused on SQLs and Customers instead of traditional metrics like MQLs. They offer Paid Media, SEO/Content, CRO, and Video services by creating comprehensive digital marketing strategies that help clients hit their SQL targets consistently.
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Posted a month ago