Highmark Health is hiring a Senior Digital Content Strategist to develop integrated digital content strategies for various digital products and lines of business. You will advance business and customer goals by managing the content lifecycle and providing strategic guidance to internal marketing partners.

What You'll Do

Create and implement digital content strategies for a portfolio of digital products and channels to support customer and business goals.
Develop digital content development plans for other teams within marketing.
Manage the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets.
Develop content marketing briefs for internal and external partners.
May manage day-to-day relationships with partners and third-party vendors.
Conduct and lead audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels.
Provide guidance and strategy to internal marketing partners, including copywriters, product management, marketing strategy, and SEO analysts.
Analyze and report on content effectiveness across markets, segments, and channels.
Maintain editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans.

What We're Looking For

5 years of experience in Marketing and Communications.
5 years of experience in Communications Strategy.
5 years of experience with Web Content Management.
Bachelor's degree in Communication or Marketing OR 6 years of progressive related experience in lieu of education.
Excellent written, interpersonal communication, and presentation skills.
Proven track record of meeting and exceeding project requirements and delivering successful projects on schedule.
Ability to successfully partner through collaboration with an ability to lead and influence others within a matrixed organization.
A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices.
Deep, proven expertise in content strategy development and integrated tactical implementation for complex, large initiatives.
Strong planning and project management skills.
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Nice to Have

Professional experience using technology, tools, and AI in a Marketing function.
Experience delivering content to meet accessibility and Section 508 compliance requirements.
Master's degree in Communication or Marketing.

Team & Environment

You will operate within a matrixed organization, requiring strong collaboration and influence skills.

Benefits & Compensation

Salary range: $67,500 - $126,000

Work Mode

This role follows a hybrid work model.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.