Vancouver, British Columbia, Canada Hybrid

COBS Bread is hiring a Senior Digital and E-Commerce Specialist - Hybrid Remote

About the Role

Lead the development and execution of digital and e-commerce strategies to drive online growth, improve user experience, and support brand engagement through analytics and platform optimization.

Responsibilities

  • Develop and manage digital marketing campaigns across online platforms
  • Optimize e-commerce platform performance to increase conversion rates
  • Analyze customer behavior and digital metrics to guide strategy
  • Collaborate with cross-functional teams to align digital initiatives with business goals
  • Manage website content updates and ensure brand consistency
  • Oversee online customer journey enhancements
  • Implement SEO and SEM strategies to improve visibility
  • Support the integration of digital tools and technologies
  • Lead A/B testing and user experience improvements
  • Monitor industry trends and competitor digital activities
  • Coordinate with external vendors and agencies
  • Ensure compliance with data privacy regulations
  • Drive email marketing and digital communication plans
  • Manage digital asset libraries and content calendars
  • Support social media strategy through digital integration
  • Track and report on digital KPIs and ROI
  • Enhance mobile experience across platforms
  • Work closely with product and operations teams on digital offerings
  • Lead digital project management from concept to launch
  • Improve site search functionality and navigation
  • Support CRM initiatives through digital touchpoints
  • Evaluate new e-commerce technologies and platforms
  • Maintain platform security and performance standards
  • Contribute to long-term digital roadmap planning
  • Ensure accessibility standards are met across digital properties

Compensation

Competitive salary with performance incentives

Work Arrangement

Hybrid remote with periodic in-person collaboration

Team

Part of a growing digital transformation team focused on innovation and customer engagement

Why Join Us

  • Opportunity to shape the future of digital commerce in a growing brand
  • Supportive culture that values innovation and professional growth
  • Work-life balance supported by flexible scheduling and remote options
  • Collaborative environment with direct impact on customer experience

What We Offer

  • Comprehensive benefits package including health and dental
  • Performance-based bonus structure
  • Professional development and training opportunities
  • Employee discount programs
  • Inclusive workplace with focus on diversity and belonging

Not available

Required Skills
ShopifyDigital MarketingAnalyticsProject ManagementSEO
About company
COBS Bread
With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service. COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together they have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.
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Job Details
Category other
Posted 6 months ago