About the Role
This position leads customer marketing and advocacy efforts within the Product Marketing team, shaping how customer value is communicated across the lifecycle while collaborating broadly to drive market impact.
Responsibilities
- Lead and expand global customer advocacy and marketing initiatives with strategic vision and hands-on execution
- Develop a world-class system for capturing and sharing customer stories through case studies, videos, web content, presentations, and executive materials
- Launch and manage a global customer reference program serving sales, analyst relations, media, and event needs
- Shape the onboarding journey to emphasize product value, differentiation, and user adoption
- Oversee external agencies and partners involved in content creation, video production, design, and multimedia output
- Collaborate across departments including Marketing, Sales, Customer Success, Product, and Communications, influencing outcomes without direct authority
- Establish performance metrics and refine marketing programs based on data-driven insights and business impact
Compensation
The base salary range varies by location, with additional compensation including potential bonus or commission and annual stock refreshers. Final offers reflect factors such as geography, experience, skills, and business needs.
Work Arrangement
Hybrid
Team
The Adaptive Marketing team drives market presence through product launches, positioning, demand generation, customer engagement, and brand narratives. Embedded in Product Marketing, this role focuses on customer insight, messaging, and lifecycle value communication. The team partners with Sales, Customer Success, Product, and Corporate Communications to deliver customer-first go-to-market strategies. It operates with experimentation, analytics, and outcome orientation, balancing agility with enterprise scalability.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Other
- Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
- Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
- Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
- Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
