At Workday, we are looking for a Senior Customer Marketing Manager to build and lead our global customer advocacy function for Adaptive Planning. This is a hands-on, player–coach role where you'll define the strategic vision while executing high-impact work to bring customer voices to life.

What You'll Do

Own and scale Customer Advocacy & Customer Marketing globally, setting vision while remaining hands-on
Build a best-in-class customer storytelling engine, including case studies, videos, web content, presentations, and executive-ready assets
Create and operate a global customer reference program supporting sales, analyst relations, press, and events
Influence the customer onboarding experience to reinforce value realization, differentiation, and adoption
Manage agencies and external partners across content, video, design, and production
Partner cross-functionally and influence without authority across Marketing, Sales, Customer Success, Product, and Communications
Define success metrics and continuously evolve programs based on performance and impact

What We're Looking For

7–10+ years of experience in B2B SaaS across Customer Marketing, Customer Advocacy, Product Marketing, or Content
Experience operating in global, matrixed organizations as well as high-growth SaaS startup environments
Comfortable being both a hands-on individual contributor and functional leader

Nice to Have

Familiarity with multi-product or platform organizations
Experience managing external agencies and vendors across content, video production, and creative services
Familiarity with sales enablement workflows, reference request processes, and field-facing content needs
Proven ability to build and scale customer advocacy and reference programs
Demonstrated experience producing case studies, customer videos, executive quotes, and customer-facing storytelling assets
Strong program management skills, including roadmapping, prioritization, and cross-functional execution
Ability to translate customer outcomes, ROI, and value metrics into credible marketing narratives
Experience partnering closely with Customer Success, Sales, Product Marketing, and Lifecycle Marketing teams
Strong writing, editing, and briefing skills; able to set clear creative direction and quality standards
Data-informed mindset with experience defining and tracking advocacy, content, and program performance metrics
Highly collaborative, entrepreneurial, and comfortable influencing without authority

Team & Environment

This role sits within the Product Marketing team, which owns customer and market insight, product positioning and messaging, launches, and how Adaptive’s value is articulated across the customer lifecycle. The team works closely with Sales, Customer Success, Product, and Corporate Communications.