Responsibilities
- Build and maintain strong connections with top-tier customers
- Collaborate with customer success, product management, sales, and marketing teams to refine narrative approaches
- Conduct customer interviews and develop impactful success stories
- Lead and enhance strategies for third-party review platforms including G2 and Gartner
- Identify and recruit customers for participation in marketing programs such as event speaking engagements
- Manage and advance the use of Deeto to expand verified customer proof
- Support peer reference initiatives in coordination with sales and customer success teams
- Design and implement lifecycle marketing strategies to improve net revenue retention and gross revenue retention
- Organize and execute virtual events to strengthen customer engagement and learning
- Expand stakeholder outreach campaigns to educate and involve key decision-makers
- Oversee customer-focused email communications and gifting programs
- Test and grow account-based marketing expansion efforts
- Launch and grow an executive advisory board in collaboration with product marketing
- Provide regular customer insights to shape marketing and broader business strategies
- Develop training and enablement resources to help sales and customer success teams promote customer stories externally
- Keep the customer success organization informed and involved in upcoming marketing activities
