Full-time

Jellyfish is hiring a Senior Customer Marketing Manager

About the Role

Jellyfish is hiring a Senior Customer Marketing Manager to build and nurture strong customer relationships, drive product adoption and retention, and amplify the voice of our customers across the company. You will be responsible for shaping our storytelling strategy and ensuring customer success is at the core of our marketing.

What You'll Do

  • Develop strong relationships with our best customers.
  • Partner with Customer Success, Product, Sales, and Marketing to shape our storytelling strategy.
  • Interview customers and craft compelling stories to highlight their success.
  • Manage and evolve our strategy with G2, Gartner, and other peer review platforms.
  • Source customers to feature in broader marketing initiatives, such as event speakers.
  • Own and mature our Deeto instance to scale customer proof.
  • Support our peer reference program in partnership with sales and customer success.
  • Develop a lifecycle marketing strategy to grow NRR/GRR and create customers for life.
  • Plan and manage virtual events to foster customer community and education.
  • Scale customer stakeholder campaigns to engage and educate decision makers.
  • Manage customer email and gifting initiatives.
  • Test and scale ABX expansion campaigns.
  • Establish and scale an executive advisory board in partnership with product marketing.
  • Regularly share customer insights to influence marketing strategy and the wider company.
  • Create enablement materials that empower Sales and Customer Success to amplify the customer perspective.
  • Regularly inform and activate the Customer Success organization on upcoming campaigns.

What We're Looking For

  • 6+ years of experience in customer marketing or lifecycle marketing in B2B SaaS.
  • Strong communication and interpersonal skills.
  • Passion for customer storytelling.
  • Experience with tools like Deeto, Salesforce, Gainsight, and Asana.
  • Familiarity with customer review platforms and strategies (e.g., G2, GPI).
  • Comfortable managing multiple projects simultaneously and drawing insights from data.
  • Humility, a performance-driven attitude, and a team-player approach.
  • A passion for building great companies in an environment where a sense of humor is a must.
  • Applicants must be authorized to work for any employer in the US.

Nice to Have

  • Experience ideally for post Series C companies.

Technical Stack

  • Deeto
  • Salesforce
  • Gainsight
  • Asana

Team & Environment

We love to have fun and win in the process.

Required Skills
DeetoSalesforceGainsightAsanaCustomer MarketingB2B MarketingMarketing StrategyCampaign ManagementCustomer AdvocacyLifecycle MarketingCRM ManagementCustomer SuccessData AnalysisCross-functional CollaborationProgram Management
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About company
Jellyfish

Jellyfish builds the Engineering Management Platform, providing visibility into engineering organizations, their work, and how they operate. The company enables leaders to align engineering decisions with business initiatives and deliver software efficiently.

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Job Details
Category other
Posted 8 months ago