Fortune Brands is looking for a Senior Copywriter to blend strategic thinking, verbal craft, and brand stewardship, shaping compelling messaging for our mass premium and luxury portfolios. You will lead copy development across integrated campaigns, digital content, social storytelling, video, retail, packaging, and experiential moments, ensuring cohesive and strategically grounded communication.
What You'll Do
- Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight-driven, and aligned with brand strategy.
- Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
- Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
- Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.
- Collaborate with Marketing, Product, and cross-functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
- Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
- Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.
- Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
- Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
- Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.
- Apply insights and category trends to strengthen storytelling relevance and creative impact.
- Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
- Partner with production and cross-functional teams to streamline workflows and ensure high-quality delivery across all asset types.
What We're Looking For
- A bachelor’s degree and at least 7 years of copywriting or creative writing experience within an agency or in-house creative team, or a high school diploma and at least 10 years of experience.
- Strong conceptual and storytelling skills, supported by a portfolio demonstrating excellence across integrated campaigns, digital experiences, and content creation.
- Experience concepting and writing for video and photo production, with a solid understanding of narrative flow, script structure, and cross-screen storytelling.
- Expertise in digital-first storytelling, social content, and emerging formats.
- Working knowledge of creative production processes, including collaboration with art directors, editors, and motion teams.
- Experience leveraging GenAI tools to enhance creative workflows and exploration.
- Exceptional collaboration, communication, and presentation skills, with the ability to articulate writing choices in terms of strategy and brand impact.
- A proactive, solutions-oriented mindset and the ability to thrive in a fast-paced, high-performing environment.
Nice to Have
- Familiarity with retail and packaging language.
- Background in home, lifestyle, design, luxury, or other aesthetically driven categories.
Technical Stack
- GenAI tools
Team & Environment
You will be part of Creative X, the internal agency for Fortune Brands Innovations, partnering closely with Brand, Product, Channel, and cross-functional stakeholders. Our culture is high-performing, empowering you to think big, learn fast, and make bold decisions. We are inclusive, encouraging everyone to be their authentic selves, and see our differences and unique perspectives as a key strength.
Benefits & Compensation
- Compensation range: $70,000 USD - $110,000 USD
- Robust health plans
- Market-leading 401(k) program with a company contribution
- Product discounts
- Flexible time off benefits
- Adoption benefits
- Numerous ERGs (Employee Resource Groups) to foster a sense of belonging
Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
