About the Role
This role involves working with the Communications Lead and cross-functional teams to ensure content is consistently understood by buyers and AI systems, supports confident purchasing decisions, and converts qualified demand, reducing ambiguity and improving decision quality.
Responsibilities
- Enhance clarity and conversion effectiveness of content on key decision surfaces, such as the homepage and other high-impact core pages.
- Write and refine conversion-critical content, including headlines, page copy, CTAs, proof framing, and blog articles.
- Identify where high-intent buyers hesitate, misinterpret, or fail to act, and resolve these issues through content adjustments.
- Assist in planning and executing focused content-led CRO initiatives with the MarTech team as needed.
- Analyze qualitative and quantitative signals from content-led CRO experiments to summarize outcomes and provide recommendations.
- Ensure CRO insights are integrated into content standards and decision frameworks to drive compounding improvements.
Requirements
- 5+ years of experience in B2B content or conversion-focused roles, preferably in SaaS or technology.
- Strong understanding of high-consideration B2B buyer journeys and decision-making.
- Outcome-oriented mindset.
- Proficient in working within an AI-first environment.
- Excellent written and verbal communication skills.
- Comfortable operating with ambiguity and owning decisions within scope.
- Adaptable as priorities or signals change.
- Strong B2B writing ability, including experience producing and iterating conversion-critical content.
- Proven ability to diagnose problems rooted in clarity, sequencing, or positioning.
Benefits
- Become part of an amazing culture with smart, collaborative teammates who genuinely care about each other's growth and success.
- You will grow more here than anywhere else—that is a promise.
- Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are.
- We offer a highly competitive compensation package.
- You'll receive a wellbeing allowance to support your health and wellness needs.
Compensation
Highly competitive compensation package.
Work Arrangement
Remote (Worldwide) — Kuala Lumpur, Malaysia
Team
At respond.io, we move fast, work smart, and always keep our customers at the heart of what we do. We stand for: Solve Customer Problems, The 80/20 Rule, 100% Alignment 80% Accuracy, Be Direct, Own It and Support Each Other, Build Human Connections.
Our Culture
At respond.io, we move fast, work smart, and always keep our customers at the heart of what we do. Here’s what we stand for: Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value! The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast. 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first. Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward! Own It and Support Each Other: We step up, help out, and drive outcomes—together. Build Human Connections: Work is better when we trust, care, and celebrate wins together. We’re a team!
Role Description
We’re hiring a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience. You will work closely with the Communications Lead and cross-functional partners to ensure our content: is consistently understood by buyers and AI systems supports clear, confident buying decisions and converts qualified demand Success in these roles should reduce ambiguity, improve decision clarity, and raise the quality of downstream outcomes.
Expectations
Operate as a senior, outcome-oriented individual contributors who can work with incomplete information and make high-impact calls within scope. Communicate clearly and directly with stakeholders across functions and departments. Contribute to workflow and tooling improvements that increase quality and reduce friction.
Here's what's in for you
You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success. You will grow more here than you would anywhere else, that is a promise. Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are! We offer a highly competitive compensation package. You'll receive a wellbeing allowance to support your health and wellness needs.
