Front Row is looking for a Senior Content Strategy Lead to own content strategy and execution for 7–10 brands in the Vitamins & Supplements category on Amazon. You will develop and optimize creative strategies to elevate brand storytelling and serve as the primary content lead for clients, collaborating across teams to drive measurable marketplace performance.

What You'll Do

Own end-to-end content strategy and execution for 7–10 marketplace accounts across Vitamin, Supplements, and Wellness clients.
Develop and maintain content roadmaps aligned with client objectives, seasonal priorities, and platform updates.
Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP).
Translate brand strategy and performance insights into actionable creative recommendations.
Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet brand and performance standards.
Implement updates and optimizations informed by SEO data, keyword trends, and customer insights.
Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks.
Conduct regular content audits to identify gaps, inconsistencies, or opportunities for improvement.
Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations.
Leverage tools like Intellivy, PickFu, Helium10, and DataDive to gather consumer insights and validate creative hypotheses.
Track and analyze performance metrics (CTR, CVR, traffic, keyword rank) to inform continuous optimization.
Collaborate with SEO, PPC and Insights teams to test new strategies, evaluate results, and document learnings.
Contribute to MBRs and QBRs by summarizing creative performance and identifying next-step initiatives.
Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.
Collaborate with the Design team to align on project timelines, deliverables, and workflows.
Provide creative insights that support broader marketplace strategies, new business opportunities, and client presentations.
Share emerging trends and platform updates with peers to elevate team output.
Help refine processes, mentor junior team members, and contribute to building best-in-class creative frameworks and marketplace playbooks.

What We're Looking For

4+ years of experience in ecommerce content strategy or creative development.
Significant exposure to Vitamins & Supplements or health & wellness brands.
Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy).
Proficiency with Amazon Seller/Vendor Central.
Familiarity with tools like Helium10, DataDive, and similar.
Familiarity with allowable claims practices and the regulatory landscape for Vitamins & Supplements products (FDA/FTC, structure-function claims).
Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
Strong understanding of marketplace SEO, keyword strategy, and content-performance analytics.
Excellent project management skills – able to balance multiple deadlines across clients.
Strong collaboration and communication skills; comfortable interfacing with clients and internal teams.
Hands-on experience with A/B testing and consumer feedback tools (Intellivy, PickFu, or equivalent).
Excellent presentation skills.

Technical Stack

Amazon Seller/Vendor Central
Helium10
DataDive
Intellivy
PickFu

Team & Environment

Part of the Creative (Content) department within the Marketplace Partnership division. Works cross-functionally with Design, SEO, Performance Marketing, Insights and Brand Strategy teams.