Welltech is hiring a Senior Content Producer to shape the strategic content vision, set quality standards, and refine production processes for our core products. In this role, you will own the end-to-end production of high-quality multimedia content designed to drive product impact through user engagement, retention, and activation.
What You'll Do
- Lead development of visual and semantic concepts for new content, including workouts and app experiences.
- Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences.
- Identify emerging trends in wellness and content to inspire innovative production choices.
- Formulate and test content hypotheses using qualitative and quantitative data before scaling production.
- Own the full production cycle — from concept and scheduling to shoots and post-production.
- Organize and direct various shoot types: large-scale, test, mobile, and international.
- Maintain content production calendars to ensure on-time and efficient delivery.
- Oversee all stages (pre, production, post) to ensure consistency and high standards.
- Act as the guardian of our brand identity, ensuring consistency across all content formats.
- Define and implement clear visual standards, mood boards, and technical guides.
- Promote inclusive representation — ensuring diversity in age, body type, and ethnicity.
- Partner with Product Managers, Designers, and other stakeholders to align content with product goals.
- Advocate for creative decisions with clear reasoning and impact on UX and brand.
- Oversee workflows, contracts, and payments for freelancers and content assistants.
- Mentor junior team members and foster a culture of feedback and learning.
What We're Looking For
- 10+ years of experience in a Content Producer or similar role with a standout portfolio.
- Deep understanding of end-to-end video production, from planning to editing.
- Experience in content strategy based on user research and performance data.
- Strong organizational skills and history of managing large teams and complex projects.
- Expert in editing software with a sharp eye for visual and brand alignment.
- Familiarity with content testing, hypothesis building, and data-informed creativity.
- Strategic mindset and passion for health, fitness, and wellness trends.
Technical Stack
- Adobe Premiere, After Effects, DaVinci Resolve
- GPT, Veo, MidJourney, HeyGen
- YouTube Studio, Google Analytics
Welltech champions both personal and professional development in a culture where you can inspire and drive impact regardless of title. We focus on meaningful outcomes and making a real difference daily, with a mission to build a healthier, happier world.
