About the Role
This role is responsible for leading marketing initiatives with a focus on strategy, campaign execution, and performance measurement. The ideal candidate will collaborate across teams to scale impactful programs and improve customer engagement.
Responsibilities
- Lead the development of integrated marketing strategies
- Design and manage multi-channel campaigns
- Analyze performance metrics to guide optimization
- Collaborate with product and clinical teams
- Translate clinical offerings into compelling messaging
- Manage external agency relationships
- Support brand positioning and market differentiation
- Drive demand generation through targeted outreach
- Develop content for digital and print platforms
- Ensure compliance with healthcare marketing standards
- Track industry trends and competitive landscape
- Use data insights to refine audience targeting
- Oversee campaign budget allocation
- Coordinate go-to-market plans for new features
- Maintain consistent brand voice across touchpoints
- Lead A/B testing for email and web content
- Produce reports for executive stakeholders
- Align marketing goals with business objectives
- Support sales enablement with marketing materials
- Manage calendar planning for campaign rollouts
- Ensure accessibility and inclusivity in messaging
- Optimize lead nurturing workflows
- Evaluate channel effectiveness and ROI
- Foster collaboration between marketing and customer success
- Contribute to long-term marketing roadmap
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Cross-functional team focused on mental health solutions
About Us
We are a national mental health solution offering personalized care and evidence-based programs. Our mission is to improve access to mental health support through technology and clinical expertise.
What You’ll Do
- Lead marketing strategy and campaign execution
- Work closely with clinical and product teams
- Drive engagement through data-informed decisions
Available
