This position seeks a seasoned Business Analyst to guide strategic development and business solutions within sales and marketing. With at least eight years of experience, the ideal candidate will identify core business needs, analyze market dynamics, and shape data-driven strategies that support long-term growth.
Key Responsibilities
- Work closely with teams across functions to define business requirements and design solutions aligned with strategic goals.
- Examine market data and trends to generate insights that inform business development efforts.
- Design and execute strategies aimed at improving customer interaction and satisfaction.
- Lead requirement-gathering sessions through workshops and stakeholder discussions, converting inputs into clear action plans.
- Evaluate the performance of deployed solutions and recommend iterative improvements.
- Apply deep knowledge of sales and marketing workflows to streamline operations and increase efficiency.
- Ensure smooth coordination between departments during solution rollout and integration.
- Produce comprehensive reports and presentations to share findings, progress, and strategic recommendations.
- Use analytics platforms to track KPIs and uncover opportunities for optimization.
- Contribute to the planning and execution of marketing initiatives that support broader business targets.
- Uphold compliance with relevant industry regulations across all projects and processes.
- Champion innovation by identifying and proposing new methods to drive business advancement.
- Build and maintain productive relationships with clients and partners to support mutual success.
Qualifications and Skills
- Firm grasp of sales and marketing frameworks and best practices.
- Proven ability to analyze and interpret complex datasets to guide decision-making.
- Strong communication skills, with the capacity to explain technical concepts clearly.
- Experience managing projects from initiation through delivery, including planning, execution, and evaluation.
- Comfortable working in a hybrid model, balancing in-office collaboration with remote productivity.
- Self-driven mindset with a focus on resolving challenges efficiently.
- Bachelor’s degree in Business Administration, Marketing, or a related discipline.
- CBAP (Certified Business Analysis Professional) certification is required.
- Salesforce Certified Marketing Cloud Consultant credential is required.
Technology Environment
The role leverages Salesforce Marketing Cloud for campaign management, customer insights, and marketing automation.
Work Model
This is a hybrid role, combining in-person and remote work to support team collaboration and flexibility.
