Vanilla Technologies is hiring a Senior Brand Marketing Manager to build our brand presence and generate new business. In this strategic role, you'll create memorable experiences and manage partnerships to amplify our brand to financial advisors and wealth management professionals.
What You'll Do
- Identify, develop, and manage strategic marketing partnerships aligned with business objectives.
- Create co-marketing campaigns and joint initiatives with technology partners, industry associations, and access networks.
- Build ongoing relationships with partner marketing teams to drive brand visibility and qualified leads.
- Develop partner enablement materials and programs for joint go-to-market efforts.
- Develop and manage event marketing strategies for in-person conferences and digital webinar programs.
- Execute end-to-end event planning to create compelling experiences that showcase brand values and generate leads.
- Measure and report on ROI and performance across all event activities.
- Collaborate with sales teams for seamless lead handoff and conversion.
- Design and implement integrated marketing campaigns to strengthen brand awareness and generate demand.
- Ensure brand consistency across all touchpoints by collaborating with content, digital, and creative teams.
- Develop thought leadership initiatives including speaking opportunities, industry panels, and executive positioning.
- Manage and grow brand ambassador program.
- Monitor brand perception and competitive landscape to inform strategic decisions.
- Work cross-functionally with sales, product marketing, content marketing, and customer success to align initiatives with business goals.
- Partner with creative and content teams to develop high-quality marketing materials and assets.
- Coordinate with growth marketing team to ensure integration of brand, events, and partnership efforts.
What We're Looking For
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience.
- 8+ years of experience in B2B marketing within financial services.
- Strong emphasis on partnerships, events, or brand marketing.
- Direct experience marketing to financial advisors or professionals in wealth management.
- Proven track record managing large-scale events and partnership programs.
- Previous experience managing agency relationships and external vendors.
- Strong project management skills with ability to handle multiple initiatives.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms and CRM systems.
- Data-driven mindset with ability to analyze campaign performance and optimize.
- Creative problem-solving abilities and strategic thinking capabilities.
- Legal authorization to work in the United States without sponsorship.
Nice to Have
- Experience within a wealthtech, fintech, or technology-forward firm serving the independent advisory or RIA space.
Team & Environment
This role reports to the VP of Marketing.
Benefits & Compensation
- Flexible paid time off policy.
- 10 company-wide paid holidays.
- Parental leave: 4 weeks for all full-time employees, up to 12 weeks for birthing parents.
- Medical, dental, and vision benefits coverage for employees and their families.
- 401K eligibility after one month of employment.
- Free estate planning documents.
- Budget for learning & development and home office setup.
- Paid parking or transit for hybrid and in-office employees.
Work Mode
This is a remote position open to candidates residing in the following US states: CA, CO, CT, FL, GA, ID, IL, KY, MA, ME, MN, NH, NJ, NY, OH, PA, RI, SC, SD, TX, UT, VA, WA, or WA D.C.
Vanilla Technologies Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
