Responsibilities
- Work with the Head of Partnerships to establish and maintain strategic marketing alliances that support organizational goals
- Design and execute co-branded marketing campaigns and collaborative programs with technology providers, industry groups, and network platforms
- Foster continuous engagement with partner marketing teams to ensure consistent activities that enhance brand presence and generate qualified leads
- Create resources and training programs to equip partners for successful joint market entry and promotion
- Lead the planning and execution of event marketing strategies, including physical conferences, trade shows, and virtual webinar series
- Partner with the Events Manager to oversee full-cycle event logistics and deliver experiences that reflect brand principles and capture high-intent leads
- Track and analyze return on investment and performance metrics for all event-related initiatives
- Coordinate with sales departments to ensure efficient transfer and follow-up on marketing-generated leads
- Plan and launch multi-channel marketing campaigns to boost brand recognition and drive customer demand
- Align with content, digital, and creative teams to maintain consistent brand messaging across all customer interactions
- Develop thought leadership programs, including speaker placements, panel participation, and executive visibility strategies
- Oversee the expansion and management of the brand ambassador initiative
- Evaluate public sentiment and competitive dynamics to guide long-term marketing planning
- Collaborate with sales, product marketing, content, and customer success teams to ensure marketing efforts support broader business targets
- Partner with creative and content specialists to produce high-impact marketing collateral and digital assets
- Coordinate with growth marketing to integrate brand, event, and partnership strategies into a unified customer acquisition approach
Benefits
- Flexible paid time off policy with 10 company-recognized paid holidays
- Parental leave offering 4 weeks for all full-time staff and up to 12 weeks for birthing parents
- Comprehensive medical, dental, and vision insurance for employees and dependents
- Eligibility for 401K contributions after one month of employment
- Provision of free estate planning legal documents
- Dedicated allowance for professional development and home office equipment
- Reimbursement for parking or public transit costs for hybrid and in-office workers
