ShipMonk is looking for a Senior Brand Marketing Manager to take ownership of our global brand strategy. In this highly visible, hands-on individual contributor role, you will champion the ShipMonk brand, ensuring a consistent and powerful customer experience across all touchpoints to drive awareness, loyalty, and growth.
What You'll Do
- Define and evolve ShipMonk's brand vision, mission, and values.
- Develop and maintain comprehensive brand guidelines to ensure consistency across all channels.
- Conduct market research and competitive analysis to identify brand opportunities.
- Lead the planning and execution of integrated marketing campaigns across digital, social, email, content, and events.
- Collaborate with the demand generation team to ensure campaigns drive leads and support sales.
- Partner with product marketing to develop compelling messaging for new product launches.
- Craft brand narratives that resonate with target audiences and communicate our value proposition.
- Develop and manage the brand's voice and tone across all communication channels.
- Oversee the creation of high-quality content, including website copy, blog posts, social media content, and case studies.
- Establish key brand metrics and track performance.
- Analyze campaign results and leverage data-driven insights to optimize initiatives and maximize ROI.
- Stay informed about industry best practices and emerging trends.
- Work closely with the creative team, designers, content creators, and external agencies.
- Build strong relationships with cross-functional teams, including sales, product, customer success, and operations.
What We're Looking For
- 10+ years of progressive experience in brand marketing.
- Proven track record of success in B2B technology or SaaS companies.
- Deep understanding of brand strategy, messaging, and visual identity.
- Experience leading and managing high-performing marketing teams.
- Strong analytical skills with the ability to track key metrics and generate actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing automation platforms like HubSpot, Google Analytics, and A/B testing tools.
- Experience with project management and workflow tools like Asana.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience in the logistics/e-commerce industry.
- MBA preferred.
Technical Stack
- HubSpot
- Google Analytics
- A/B testing tools (e.g., Optimizely, VWO)
- Asana
Team & Environment
You will work closely with the creative team, designers, content creators, and external agencies. Building strong relationships with cross-functional teams, including sales, product, customer success, and operations, is key to success.
ShipMonk is an equal opportunity employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
