Responsibilities
- Develop and implement B2B marketing strategies to enhance brand awareness and drive market share growth, particularly within the gaming and 3D industries.
- Collaborate closely with the Sales team to align marketing strategies with sales goals, providing the necessary content, collateral, and insights to support lead generation and conversion.
- Create targeted marketing materials that empower the Sales team to engage prospects effectively and move them through the sales funnel.
- Conduct market research to identify customer needs, competitive trends, and new opportunities, helping to inform both marketing and sales strategies.
- Monitor and optimize the effectiveness of marketing efforts in collaboration with the Sales team, adjusting strategies to improve lead quality and sales performance.
- Working in a startup environment is essential, where both strategic thinking and hands-on execution are required to drive success.
Requirements
- Minimum 5 years of B2B marketing experience, with a preference for candidates with experience in the gaming or 3D industries.
- Strong understanding of 3D modeling, game development tools, or 3D printing, with the ability to craft marketing messages that resonate with the target audience.
- Proven ability to collaborate effectively with Sales teams, ensuring smooth communication and the creation of materials that drive conversions.
- Strong team player with the ability to collaborate effectively in cross-functional environments.
- Self-driven, with the ability to work independently in a fast-paced, evolving environment.
- Familiarity with AI and machine learning technologies, with the ability to translate complex technical concepts into compelling marketing messages.
Nice to Have
- Located in or near one of our employee hubs — Bay Area, CA; Seattle, WA; New York, NY (NJ); Vancouver or Toronto, Canada.
Work Arrangement
Hybrid
