Responsibilities
- Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
- Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
- Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
- Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
- Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
- Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
- Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
- Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
- Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments
Requirements
- 3+ years of experience in influencer marketing, PR, or partnerships (relevant full-time internships count!)
- Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
- Strong communication and relationship-building skills, with experience managing both external and internal partners
- Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast-paced environment
- Confidence in analyzing performance data and translating metrics into actionable takeaways
- A proactive, solutions-oriented mindset with the ability to anticipate needs and take initiative
- Passion for influencer marketing, brand storytelling, and staying ahead of social trends
Benefits
- Up to 100% coverage for employee-only medical, dental, and vision
- Support for all family-building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)
- 401K with a 4% company match
- Pre-tax savings to support your daily commute
- 40% employee discount
- 25% friends & family discount
- Seasonal product allowance
- Free One Medical membership
- Free Talkspace membership
- $1,000 annually through Joon to support mental, physical, and lifestyle well-being
- 14 fully paid weeks for all new parents
- 20 vacation days annually (25 days after 5 years)
- Year-round Summer Fridays with a 3 pm close
- One fully paid month at your five-year anniversary
- Two in-office days weekly during core days (Tues–Thurs)
- Additional in-office days welcome — our space is designed for connection and ease
- Remote Thanksgiving week
- Remote last week of December
- Up to four additional remote weeks per year with manager approval
- Competitive equity grants — because the future we build is shared
Work Arrangement
Hybrid
