Responsibilities
- Oversee centralized management of marketing email campaigns
- Provide frontline technical support for Salesforce Marketing Cloud (SFMC) issues reported by users
- Support the implementation and rollout of new SFMC functionalities
- Create engagement analytics reports in SFMC to assess performance and maintain list accuracy
- Design and build both custom and template-based emails in SFMC, manage approvals, and coordinate send schedules
- Partner with advancement teams from initial concept through deployment to ensure alignment with communication standards and branding
- Create instructional materials for users building emails in Marketing Cloud
- Document new features and updates within the Marketing Cloud platform
- Ensure adherence to established communication best practices and brand guidelines
- Track evolving needs for email templates and visual design elements
- Evaluate cross-departmental email performance and suggest optimization strategies
- Design automated workflows and audience-specific journey paths to improve outreach efficiency
- Carry out additional tasks as needed
Work Arrangement
On-site
Team
Five-person digital strategy team within Advancement Communications
Scheduled Hours
37.5 hours per week
Job Location/Working Conditions
Normal office environment
Ability to travel
Travel to various on- and off-campus locations is required
Physical Effort
Typically involves sitting at a desk or table
Repetitive wrist, hand or finger movement
Frequent use of keyboard and mouse requiring repetitive hand and wrist motions
Equipment
Standard office equipment
All offers are contingent upon successful completion of required screening
Job offer depends on passing all required screenings
Pre-Employment Screening
Includes criminal background check, other background checks, drug screen, employment and education verification, physical examination, certain vaccinations, and/or governmental registry checks
