12Go is looking for a Senior App Marketing Manager to create and optimize mobile app campaigns on iOS and Android platforms, driving data-informed marketing decisions. You will collaborate with design and product teams on a product that enables millions of travelers to book their trips daily.

What You'll Do

Create and optimize mobile app campaigns on both iOS & Android platforms across ad networks like Google Ads, Apple Search Ads, and Meta Ads.
Collaborate closely with design and product teams within the company.
Drive data-driven marketing decisions grounded in performance metrics.

What We're Looking For

A strong understanding and experience working with MMP and event tracking.
At least 3 years of experience running mobile app campaigns for both iOS & Android.
Experience running campaigns on both CPI & CPA bases.
Experience with tracking setup in AppsFlyer for ad networks, including in-app events.
Good business acumen, including market & competitive analysis and forecasting.
App store listing optimization experience, including A/B testing.
ASO optimization experience.
Data analytics skills, including comparative analysis of LTV, repeat rate, and in-app event conversion funnels.
Data-visualization skills.
Fluency in English.

Nice to Have

Experience with affiliate mobile app marketing.
Work experience in the travel industry.
Proficiency in SQL.

Benefits & Compensation

Engaging work on a product that enables millions of travelers to book their trips daily.
Full-time remote working – 5 days a week, 8 hours per day.
Development opportunities, including a budget for self-paced learning, global training workshops, online English language classes, and e-learning platforms.
Internal growth and internal mobility opportunities.
Competitive annual leave, sick leave, and public holidays.
Annual company offsite in Thailand.