12Go is looking for a Senior App Marketing Manager to create and optimize mobile app campaigns on iOS and Android platforms, driving data-informed marketing decisions. You will collaborate with design and product teams on a product that enables millions of travelers to book their trips daily.
What You'll Do
- Create and optimize mobile app campaigns on both iOS & Android platforms across ad networks like Google Ads, Apple Search Ads, and Meta Ads.
- Collaborate closely with design and product teams within the company.
- Drive data-driven marketing decisions grounded in performance metrics.
What We're Looking For
- A strong understanding and experience working with MMP and event tracking.
- At least 3 years of experience running mobile app campaigns for both iOS & Android.
- Experience running campaigns on both CPI & CPA bases.
- Experience with tracking setup in AppsFlyer for ad networks, including in-app events.
- Good business acumen, including market & competitive analysis and forecasting.
- App store listing optimization experience, including A/B testing.
- ASO optimization experience.
- Data analytics skills, including comparative analysis of LTV, repeat rate, and in-app event conversion funnels.
- Data-visualization skills.
- Fluency in English.
Nice to Have
- Experience with affiliate mobile app marketing.
- Work experience in the travel industry.
- Proficiency in SQL.
Benefits & Compensation
- Engaging work on a product that enables millions of travelers to book their trips daily.
- Full-time remote working – 5 days a week, 8 hours per day.
- Development opportunities, including a budget for self-paced learning, global training workshops, online English language classes, and e-learning platforms.
- Internal growth and internal mobility opportunities.
- Competitive annual leave, sick leave, and public holidays.
- Annual company offsite in Thailand.
Work Mode
This is a global, fully remote position.
12Go is an equal opportunity employer.
