Directive is looking for a Senior Account Strategist, LinkedIn Advertising to join a new specialized consultancy within our organization focused on social media advertising for B2B clients. In this remote role, you will oversee client accounts, build and execute LinkedIn strategies, and drive client growth and satisfaction.
What You'll Do
- Oversee and lead a collection of Social Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to ensure task alignment and quality.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Provide fractional support for internal marketing for the boutique agency.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Be responsible for personal productivity and utilization.
- Work directly with the Associate Director to ensure internal and client goals are achieved.
- Understand the value of Programmatic campaigns.
- Drive cross-sells, upsells, and referrals via client relationships and professional network.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting.
What We're Looking For
- 4+ years experience working at a performance or digital marketing agency.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier and job title.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Willingness to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- B2B marketing agency experience.
- Equal parts competitive and curious; a true problem solver.
- Lives on the cutting edge of the industry, always looking for opportunities to grow and share.
- Quality-obsessed.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics
- GA4
- Excel
Team & Environment
This role is part of the LinkedIn media team within a new specialized consultancy and reports to an Associate Director. Directive operates with a People First core value, where the best idea wins, and fosters a future-focused, growth mindset culture.
Benefits & Compensation
- Annual base salary range of $85,000 - $100,000 USD.
- Annual bonus based on tenure.
- Medical, dental, vision plans, disability, and life insurance coverage for employee and family.
- 100% employer-paid plan for employee, 50% employer contribution for dependents.
- Mental health access to certified therapists through Spring Health, membership to Headspace.
- Physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
Work Mode
This is a remote-first position open to candidates anywhere in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
