Scarpel Telecom is seeking a Senior ABM Manager to join our Demand Generation team. You will build and scale an ABM function to drive brand awareness, engagement, and customer acquisition through a tiered strategy across various channels.

What You'll Do

Develop and implement a scalable ABM strategy aligned with company growth objectives and upmarket expansion.
Partner closely with sales leadership, demand generation, and revenue operations to align on target accounts, messaging, and goals.
Build a tiered ABM framework differentiating 1:1, 1:few, and 1:many account programs to drive engagement and pipeline at scale.
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content.
Develop and manage account insights using firmographic, technographic, and intent data to inform segmentation and personalization.
Create and operationalize ABM playbooks, processes, and best practices for consistency and scalability across regions and sales teams.
Measure and report on ABM program performance using key metrics like account engagement, influenced pipeline, opportunity creation, and revenue.
Foster a culture of experimentation by testing new channels, tactics, and technologies to improve ABM effectiveness.
Coordinate the planning, execution, and follow-up for webinars, including speaker coordination, technical setup, and promotion.
Coordinate the planning and execution of tradeshow activations with the events team to maximize impact.
Collaborate with Product Marketing to develop account-relevant value propositions, messaging, and content for key personas.
Partner with Revenue Operations to refine account scoring, attribution, and reporting for accurate ABM performance visibility.
Serve as a strategic advisor to sales teams, providing insights and enablement to accelerate deal velocity and expand relationships.
Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions.

What We're Looking For

5-8 years of marketing experience with a focus on ABM or Enterprise marketing.
Proven experience designing and executing ABM programs that drive measurable revenue growth.
Deep understanding of the demand waterfall and conversion optimization strategies.
Data-driven mindset with the ability to translate insights into actionable strategies.
Strong sense of accountability and ownership, with ability to manage programs and communicate results.
Strong cross-functional team/project management, interpersonal, and influencing skills.
Experience using HubSpot for campaign management.
Experience in creating brand messaging to align with assets and campaigns.
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution.

Technical Stack

HubSpot

Team & Environment

You will be part of the Demand Generation team and report to the Director of Demand Generation.

Benefits & Compensation

Flexibility of remote work.
Competitive base salaries.
Generous Paid Time Off.
Paid maternity, parental bonding, and medical leave.
Comprehensive health benefits (Medical, Dental, Vision, Prescription). Employee-only plans cover 100% of premiums; 50% of costs covered for families.
Free, confidential counseling through BetterHelp.
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%.
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
Life and Accidental Death & Dismemberment (AD&D) Insurance.
Wellness stipend up to $60/month.
$300 home office setup bonus after one year of employment.
Support for continuing education.

Work Mode

This role offers a hybrid work arrangement.

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.