Directive Consulting is looking for a Search Engine Optimization Strategist to join our team remotely in Canada. In this client-facing role, you will be responsible for creating and managing custom strategies for our Enterprise clients, ensuring a holistic approach that impacts their broader business goals.
What You'll Do
- Create custom client strategies and implement best practices to achieve NSMs, using project phases, marketing goals, campaigns, and historical performance.
- Craft creative briefs and compelling content campaigns, ideating based on competitor and audience insights.
- Use data from Google Analytics, CRM, SEMRush, and Ahrefs to set and present client goals.
- Ensure strategy execution via project management in Asana, delegating tasks and ensuring timely completion.
- Partner with content writers and designers to complete content campaigns on time and to client quality standards.
- Serve as the main client interface, building relationships and proactively communicating via Slack and meetings.
- Proactively communicate with internal leadership about roadblocks, account growth opportunities, and client changes.
- Report to clients bi-weekly on NSM progress, plus monthly reports, quarterly reports, and two bi-annual business review presentations.
- Regularly look for opportunities for client growth via upselling, cross-selling, and asking for referrals.
What We're Looking For
- A proven track record of success implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building.
- Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills: comfortable client facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organisational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO and Content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog/crawling tools
- CRM data systems
- Asana
Team & Environment
You will work closely with an Associate Director (AsD) for strategy approval and roadblocks. You'll also partner with Project Managers, content writers, and designers, reporting directly to the Associate Director.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for employee and family, including a 100% employer-paid plan for employee and 50% employer contribution for dependents.
- Mental health access via Spring Health and Headspace.
- Physical wellness via Gympass.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates based anywhere in Canada.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
