Responsibilities
- Conduct research on keywords and user prompts, including data extraction, categorization, and mapping strategies.
- Analyze competitors and market gaps to uncover opportunities for improved search presence and expansion.
- Implement on-page SEO enhancements such as metadata adjustments, internal linking, and content organization.
- Contribute to content planning by providing research, creative concepts, and performance feedback.
- Extract and interpret performance metrics from GA4 and other analytics or SEO platforms to create preliminary reports.
- Support SEO and GEO initiatives on the content side through execution and iterative improvements.
- Utilize CMS systems and apply foundational HTML, CSS, and JavaScript for minor optimization tasks.
- Apply generative AI tools to support research, idea generation, prompt engineering, and content development.
- Partner with teams across content, analytics, operations, and other departments to ensure aligned execution.
- Help build and configure search campaigns, including setup for large-scale projects.
- Maintain campaign quality by identifying optimization opportunities, managing negative keywords, and updating ad copy.
- Extract, clean, and structure data from various platforms, turning it into usable insights.
- Deliver informed perspectives on performance trends and potential improvements beyond basic reporting.
- Assist in managing tests by tracking results against hypotheses and monitoring progress.
- Work with other teams to ensure paid search efforts support overall business goals.
Work Arrangement
Remote
