Responsibilities
- Design and deliver onboarding programs for new hires and ongoing training for experienced representatives on new products or sales methodologies, applying instructional design best practices to enhance retention and application.
- Use ADDIE or SAM frameworks to design, storyboard, and produce blended learning solutions, including eLearning modules, facilitator guides, job aids, and video content, using tools like Articulate Rise or Storyline.
- Build and maintain the sales playbook, pitch decks, case studies, and battlecards, ensuring representatives always have access to current materials.
- Manage daily operations of go-to-market tools, including CRM (Salesforce or HubSpot), sales engagement platforms (Outreach or Salesloft), LMS, and AI coaching tools.
- Track and report on key performance indicators such as Time to First Deal, Content Usage Rate, and Win Rate by segment, applying Kirkpatrick levels 1 through 4 to evaluate program effectiveness and recommend curriculum improvements.
- Translate complex product updates from engineering into benefits-focused talking points and representative-facing enablement materials, including microlearning modules for fast-moving product cycles.
- Plan and facilitate content for sales kick-offs, quarterly business reviews, and regional field enablement sessions, designing pre- and post-event learning journeys to reinforce key messages.
Requirements
- 3 to 5 years of experience in sales enablement, sales operations, or revenue marketing
- CRM management experience with Salesforce or HubSpot
- Experience with LMS and content platforms
- Exceptional written communication and presentation design skills
- Understanding of the buyer's journey and modern sales methodologies
- Applied knowledge of ADDIE or SAM design models
- Proficiency in eLearning authoring tools such as Articulate Rise or Storyline or equivalent
- Experience writing learning objectives and designing knowledge assessments
Nice to Have
- MEDDPICC or Challenger framework certification
- Experience with AI-driven coaching tools like Gong or Clari
- Data analysis and dashboard reporting skills
- Background in B2B SaaS or high-velocity sales environments
- ATD, CPTD, or equivalent instructional design certification
- Experience with Kirkpatrick or Phillips ROI evaluation models
- Video production and screencasting skills using Loom or Camtasia
