NielsenIQ is seeking a Sales Development Representative (SDR) to manage, develop, and grow qualified lead volume and sales pipeline. This role serves as the first point of contact for prospects, requiring professionalism, enthusiasm, and excellent communication to set the tone for the sales cycle.
What You'll Do
- Learn continuously and develop into an industry and NielsenIQ solutions expert
- Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
- Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
- Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets/accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
- Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
- Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
- Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
- Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research, pre-call planning, and hyper-personalized messaging via key channels
- Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
What We're Looking For
- University degree plus at least 1 year of sales or complimentary experience, or equivalent combination of education and experience
- Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service, or marketing team
- Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
- Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
- Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
- Team player that exhibits a positive attitude, composure under pressure, and willingness to think out of the box to drive results
- Detail-oriented, methodical, and process-driven mentality
- Sound time management and organizational skills
- Must be a self-starter and highly ambitious to grow knowledge, skills, and career
Nice to Have
- Experience preferred with tools, such as Salesloft (preferred), Microsoft Office Suite, Salesforce, LinkedIn Sales Navigator, and the ability to quickly learn new technologies
Technical Stack
- Salesloft
- Microsoft Office Suite
- Salesforce
- LinkedIn Sales Navigator
Team & Environment
- Cross-functional team including sales and marketing; SDR works closely with aligned sales team members
Benefits & Compensation
- Work-life balance
- Opportunity to work on a diverse team
- Start-up culture within an established company
- Rewards for good ideas
- Professional growth and career development opportunities
NielsenIQ is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
