Sanity is looking for a strategic and hands-on Sales Development Manager to lead our EU SDR team. You will be responsible for driving outbound pipeline generation and aligning closely with the Sales organization, focusing on building and scaling programs at the intersection of data, storytelling, and execution.
What You'll Do
- Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
- Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
- Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
- Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
- Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
- Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.
What We're Looking For
- 3+ years of experience in Sales Development.
- At least 1 year in a leadership role at a developer-focused SaaS company or PLG organization.
- Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
- A proven track record of scaling SDR teams in high-growth environments.
- An understanding of the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.
Nice to Have
- Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
- Background in CMS, content infrastructure, or developer tools.
Technical Stack
- Salesforce
- Outreach
- LinkedIn Sales Navigator
- Common Room
Team & Environment
You will lead our EU SDR team.
Benefits & Compensation
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive salary and stock options program
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.
