About the Role
This position leads marketing initiatives that directly impact revenue by identifying market opportunities, developing go-to-market strategies, and executing integrated campaigns tailored to supply chain audiences.
Responsibilities
- Develop and manage demand generation programs aligned with supply chain industry needs
- Collaborate with sales teams to identify target customer segments and messaging priorities
- Design and execute multi-channel marketing campaigns including digital, email, and events
- Analyze campaign performance using marketing automation and CRM platforms
- Produce content assets such as whitepapers, case studies, and webinars for lead nurturing
- Manage marketing budget allocations and track return on investment
- Coordinate with product marketing to align messaging with product roadmaps
- Support lead scoring and handoff processes between marketing and sales
- Monitor market trends and competitive landscape in the supply chain domain
- Engage with industry analysts and external partners to enhance market visibility
- Optimize landing pages and conversion paths for lead capture
- Lead campaign planning for new product launches and feature updates
- Use data insights to refine targeting, segmentation, and campaign timing
- Maintain alignment with regional marketing teams for global consistency
- Ensure brand compliance across all marketing materials and channels
- Drive account-based marketing initiatives for key supply chain accounts
- Evaluate marketing technology tools to improve campaign efficiency
- Report on marketing KPIs including lead volume, conversion rates, and pipeline influence
- Foster relationships with external vendors and agencies
- Support participation in industry trade shows and conferences
- Contribute to marketing strategy development based on customer feedback
- Implement A/B testing for email and digital content optimization
- Manage campaign calendars and marketing workflows
- Ensure compliance with data privacy regulations in all marketing activities
- Promote thought leadership through executive engagement and content distribution
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote and office-based work
Team
Part of the global marketing team focused on demand generation and revenue growth
Why This Role Matters
- This role directly influences revenue growth by connecting market demand with product offerings in the supply chain space.
- The manager will shape how solutions are positioned and promoted to key decision-makers in logistics, manufacturing, and distribution sectors.
- Success is measured by pipeline contribution, lead quality, and campaign ROI.
What We Value
- Initiative and ownership in driving marketing programs from concept to execution.
- Analytical rigor combined with creative problem-solving.
- Collaboration across marketing, sales, and product teams to achieve shared goals.
