Bayreuth, Bavaria, Germany On-site Employment

CYBEX is hiring a Retail Marketing Specialist

About the Role

CYBEX is hiring a Retail Marketing Specialist to shape our brand's presence in the retail sector. You'll be responsible for developing and executing marketing strategies to drive brand awareness and sales growth, collaborating closely with cross-functional teams.

What You'll Do

  • Develop and implement retail marketing strategies to increase brand visibility and sales.
  • Collaborate with sales and product teams to align marketing initiatives with business objectives.
  • Analyze market data and consumer insights to identify opportunities and optimize campaign performance.
  • Manage marketing budgets and track ROI for all retail marketing activities.
  • Coordinate with external agencies and vendors to execute marketing campaigns.

What We're Looking For

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in retail marketing or a similar role.
  • Proven track record of developing successful marketing campaigns.
  • Strong analytical skills with the ability to interpret market data.
  • Excellent communication and project management skills.

Nice to Have

  • Experience in the consumer goods or retail industry.
  • Proficiency with marketing automation tools and CRM software.
  • Knowledge of digital marketing trends and best practices.

Technical Stack

  • CRM software
  • Marketing automation tools
  • Google Analytics
  • Microsoft Office Suite

Team & Environment

You will be part of the marketing department, reporting directly to the Marketing Manager.

Benefits & Compensation

  • Competitive salary based on experience
  • Health insurance
  • Paid time off
  • Professional development opportunities

Work Mode

This is an onsite role based at the company headquarters location.

CYBEX is an equal opportunity employer committed to diversity and inclusion.

Required Skills
CRM softwareMarketing automation toolsGoogle AnalyticsMicrosoft Office SuiteRetail MarketingCampaign DevelopmentAnalytical SkillsMarket Data InterpretationCommunicationProject Management
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About company
CYBEX

CYBEX ist ein weltweit führendes Unternehmen in der Entwicklung und Herstellung von Kindersitzen, Kinderwägen, Kindermöbeln, Babytragen und mehr. CYBEX ist ein Unternehmen, das Innovation lebt und zum führenden Anbieter im Bereich Kindersicherheit sowie zu einer innovativen Fashion- und Lifestyle Marke für Eltern geworden ist.

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Job Details
Department Marketing
Category other
Posted 14 days ago