Oura is seeking a Retail Marketing Manager to lead the development, execution, and optimization of our marketing programs across major retail and e-tail partners. You will be responsible for maximizing brand visibility, retail performance, and revenue through strategic channel initiatives.
What You'll Do
- Manage annual retail marketing budgets including co-op dollars, MDF, and above the line spend, ensuring alignment with channel goals and revenue targets.
- Track, measure, and optimize performance across all retail marketing investments to ensure ROI.
- Develop and execute in-channel marketing plans for major retailers and e-tailers in the U.S. and internationally.
- Negotiate co-marketing investments and promotional opportunities with key accounts to maximize visibility.
- Oversee in-channel online product listings (content, imagery, copy) to ensure accuracy and maximize conversion.
- Create and maintain plan-o-grams, merchandising guidelines, and in-store experience strategies.
- Collaborate with internal and external partners to secure optimal display space, end caps, and e-commerce visibility.
- Identify and coordinate around key drive times to maximize marketing placements and brand exposure.
- Manage the development, implementation, and optimization of direct and channel-based promotions.
- Serve as day-to-day contact for retail and e-tail partners, ensuring productive collaboration and seamless execution.
- Work closely with Sales, Operations, Brand, Creative, and Product teams to deliver integrated marketing initiatives.
- Leverage business analytics, retail data, and shopper insights to evaluate program effectiveness and drive decision-making.
- Build dashboards, reports, and presentations to communicate performance and recommendations to leadership.
- Continuously refine strategies and tactics based on insights, trends, and competitive analysis.
What We're Looking For
- 5–7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing within consumer goods, electronics, wearables, or related industries.
- Experience managing retail marketing budgets and optimizing spend for measurable results.
- Familiarity with major U.S. retailers (e.g., Target, Walmart, Best Buy, Costco) and/or international retailers and marketplaces.
- Strong negotiation skills and experience securing co-marketing investments or added-value placements.
- Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices.
- Excellent analytical skills; ability to translate data into actionable insights and strategic recommendations.
- Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners.
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Nice to Have
- Proficiency with analytics tools (e.g., Looker, Tableau), retail portals, and project management software.
Benefits & Compensation
- Competitive salary and equity packages.
- Health, dental, vision insurance, and mental health resources.
- An Oura Ring of your own plus employee discounts for friends & family.
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off.
- Paid sick leave and parental leave.
- Compensation: Region 1 $112,000 - $140,000; Region 2 $100,000 - $125,000; Region 3 $94,000 - $117,000.
Work Mode
This is a hybrid role based in San Francisco or New York.
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees.
