Story is hiring a Retail Director to drive operational excellence, consistency, and performance across all retail locations nationwide. This role translates company-wide retail objectives into scalable systems and standards, ensuring best-in-class store operations, compliance, customer experience, and team development across our multi-state cannabis footprint.
What You'll Do
- Lead, coach, and develop a team of Regional and Retail Operations leaders and District Managers, building strong bench strength and succession plans.
- Ensure consistent leadership expectations, performance management, and professional development across all retail management levels.
- Foster a culture of accountability, collaboration, and continuous improvement aligned with company values.
- Serve as the primary owner of national retail operational governance, including SOP, compliance execution standards, audit readiness, and system adoption.
- Partner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are upheld.
- Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-through.
- Partner with retail leadership to support sales growth, labor optimization, and margin improvement initiatives.
- Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial targets.
- Analyze sales data, market performance, and customer insights to inform operational improvements and strategic decisions.
- Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all markets.
- Develop, implement, and continuously improve standard operating procedures, internal processes, and compliance training for all retail locations.
- Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans.
- Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all markets.
- Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting accuracy.
What We're Looking For
- 10+ years of progressive retail leadership experience within a multi-unit, multi-state environment.
- Proven experience scaling retail operations in a high-growth organization.
- Strong working knowledge of cannabis-specific POS and compliance systems.
- Demonstrated ability to lead through influence, drive change, and execute at both strategic and tactical levels.
- Highly analytical and detail-oriented with strong operational and financial acumen.
- Exceptional communication, interpersonal, and leadership skills.
- Ability to thrive in a fast-paced, highly regulated, and evolving environment.
- Willingness and ability to travel regularly across national markets.
Nice to Have
- Bachelor’s degree in business, Management, Marketing, or a related field.
- Cannabis industry experience.
Technical Stack
- Dutchie
- Metrc
- Treez
Team & Environment
You will lead a team of Regional and Retail Operations leaders and District Managers. You will report to the Vice President of Retail and partner closely with them and other cross-functional leaders.
Benefits & Compensation
- Paid time off including 8 paid holidays per year.
- Medical Insurance, which includes a 100% company paid option for employees.
- Dental Insurance, which includes a 100% paid option for employees.
- Vision Insurance, which includes a 100% paid option for employees.
- 401k retirement savings plan.
- Company paid Short-Term & Long-Term disability.
- Company paid Life Insurance.
- Employee Assistance Program.
- Employee referral program.
- Commuter benefits.
- Product discounts.
- Additional compensation incentives.
Work Mode
This is an onsite position requiring presence at retail locations across Arizona, Maryland, Ohio, and Louisiana.
As an equal-opportunity employer, we embrace individuals from all backgrounds, experiences, abilities, and perspectives. We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team.



