Wizards of the Coast (Skeleton Key studio) is seeking a Retail Development Manager to bring some of the world’s most iconic brands to life at retail. In this high-impact role, you’ll shape franchise growth across the UK & Ireland, working hands-on with major retail partners in a fast-paced, collaborative environment. You will support the growth of Hasbro brands across consumer categories, aiming to boost brand visibility and drive sales.
What You'll Do
- Support the delivery of the UK LCP Retail Strategy in line with the UK Commercial strategy.
- Develop and execute strategic plans within key retail partners to drive franchise presence and retail sales.
- Increase franchise brand distribution across the retailer portfolio, ensuring strong execution in-store and online.
- Facilitate internal collaboration to support a joined-up, franchise-first approach in front of retail.
- Support coordination of UK&I retail investment across stakeholders to maximise activation opportunities.
- Build and deliver Joint Business Plans with key retail partners.
- Ensure franchise information (ranges, content, marketing plans, etc.) is communicated to retailers in a timely and compelling way.
- Build strong working relationships with retail contacts and buying teams.
- Identify category gaps and work closely with Category teams to support growth opportunities.
- Represent LCP product ranges at key retail meetings and events.
- Support and execute brand immersion sessions with key retailers.
- Deliver cross-category retail solutions in collaboration with Category Managers.
- Manage and execute retailer activation calendars across the range and seasonal moments.
- Partner with Category Managers to support CP budget targets and KPI delivery.
- Work closely with licensee sales teams to drive franchise visibility and presence at retail.
- Develop strong sell-in materials utilising retailer data, insight, and brand storytelling.
What We're Looking For
- Proven sales or commercial experience within a consumer products, licensing, or entertainment environment.
- Confident and motivated self-starter with a strong drive to execute plans effectively.
- Action-oriented, highly proactive with solid commercial awareness.
- Ability to manage multiple stakeholders and projects within a retail environment – joining the dots and juggling expectations of stakeholders is essential.
- Strong presentation and storytelling skills.
- Excellent PowerPoint and written communication skills for pitch and presentation design and delivery.
- Clear, persuasive communicator with strong relationship-building capability.
- Positive, energetic, and collaborative team player.
- Ability to navigate a matrix environment and work cross-functionally.
Team & Environment
You will report to the Retail Director and work within a collaborative, matrixed environment that values cross-functional partnership.
Work Mode
This is a hybrid position based at our London office on Capper Street, UK.
Wizards of the Coast is an equal opportunity employer.
